Today on the Book More Show I'm very excited because I had a chance to catch up with Justin Breen, the owner of PR company BrEpic in Chicago.
Justin has a fascinating background as before opening his PR company; he was a journalist for many years. It's this experience that's valuable here because he's very dialed into what hooks people and captures their attention, especially the media.
A book is a great way to do this because it's still seen as 'something different', a way of sharing an idea, but also to put that idea in an interesting context.
Justin shares some great insights into ways to make your book do more, but the main takeaway is the idea that although the information you're sharing with potential customers is fantastic for starting a journey, people are often more engaged when there is a hook.
This can be a personal story or background that creates an emotional connection, and it's especially true when you're trying to get your story shared because the hook is going to give people a reason to talk about you, and an opportunity for you to share your message and encourage people to take the conversation further.
More about Justin:
BrEpic
52 Dates in 52 Weeks
LINKS
Show notes: 90minutebooks.com/podcast/089
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com
Interview Shows: 90-Minute Books Author Interviews
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