The Book More Show: More Leads, More Calls, More Business

Ep182: Elevating Your Digital Strategy with Philippa Gamse

November 20th, 2024  |  50 mins 25 secs

Today on the Book More Show, I sit down with Philippa Gamse, co-author of 42 Rules for a Web Presence That Wins, to break down the essentials of web strategy and analytics. Philippa shares how her book, inspired by The Hitchhiker's Guide to the Galaxy, simplifies digital concepts into 42 straightforward rules designed for business owners building an impactful web presence. We discuss creating accessible content that establishes authority without overwhelming readers, especially those new to the digital landscape.

Philippa and I then explored the importance of business analytics. She shares client stories illustrating how connecting website and social media analytics can drive tangible outcomes—like tracking product sales or course sign-ups—by turning data into actionable insights.

As we wrap up, we look at optimizing podcast and website strategies. She then offered practical tips for increasing visibility and making the most of existing content.

This conversation is packed with advice on leveraging relationships, customer feedback, and content planning to refine your digital footprint. Join us for insights that can transform your web presence and business growth approach.

Ep181: Authoring Success with Igor Kheifets

November 13th, 2024  |  51 mins 8 secs

In this episode of the Book More Show, I talk with Igor Kheifets about his journey from a traditional upbringing in Ukraine to becoming a leader in entrepreneurship and digital marketing. Growing up in a family of educators, Igor was expected to follow a conventional career path. Instead, he chose a path that offered more freedom and creativity, leading him to affiliate marketing and email list building.

Igor shares practical insights into email marketing, focusing on the importance of building an engaged audience as a foundation for financial stability. He explains how a well-maintained email list supports resilience in changing markets and serves as a dependable channel for promoting products and services. Igor’s experience highlights the value of adaptability and persistence in a digital world.

We also talk about Igor’s journey to becoming an author, and how publishing a book can establish authority and credibility. He describes the unique benefits of physical books in building connections, gathering leads, and leaving a lasting impact. For anyone interested in entrepreneurship, digital marketing, or personal branding, this episode offers practical insights drawn from Igor’s story.

Ep180:From Struggles to Strength with Gary Kadi

November 6th, 2024  |  44 mins 6 secs

In this episode of the Book More Show, I speak with Gary Kadi, a veteran in the dental industry who has rejuvenated over 6,000 dental practices. Gary opens up about his personal and professional journey, revealing how he found true fulfillment beyond traditional markers of success.

From overcoming addiction to supporting his autistic son, Gary shares the life lessons he’s gathered along the way, illustrating how resilience has shaped his path. His story is a reminder that success can mean much more than financial achievement—it can be about personal growth, family, and health.

We explore the concept of "pinch points," those pivotal moments that challenge us to reflect and evolve. Gary shares how these moments pushed him to shift from a self-centered mindset to a collaborative spirit. Through his experiences, he highlights the importance of humility and the role that early family dynamics play in shaping our drive and identity.

Our conversation also highlights practical insights for authors looking to build communities around their work. Gary discusses strategies for engaging readers through book content, emphasizing how authors can use their material to create lasting connections and community engagement.

Ep179: Leveraging Books for Business with Mike Mack

October 30th, 2024  |  40 mins 6 secs

In this episode of the Book More Show, I sit down with Mike Mack, a key figure in writing and business development. Mike shares his journey since the release of his first book, "Remarkable Service," in 2016 and discusses how his writing has evolved.

We explore the challenges and opportunities that emerged during the COVID-19 pandemic, particularly how virtual interactions expanded his business globally. Mike also offers a preview of his upcoming book, "Weekend Wisdom," which is set for release in 2025.

We delve into the strategic role of books in building relationships within the executive coaching community. Mike emphasizes how physical and digital formats can be powerful tools for connecting with clients and reinforcing coaching philosophies. He shares his practice of gifting books to new managers, illustrating how they can foster ongoing engagement and support.

As our conversation unfolds, Mike reflects on the changes in his writing process over time. He notes that the journey becomes smoother and more intuitive with each new project.

Ep178: Mastering AI for Marketing Success with Daniel Spence

October 26th, 2024  |  44 mins 54 secs

In this episode of the Book More Show, we welcome automation expert Daniel Spence, who shares his journey from managing e-commerce operations to mastering AI-driven lead generation.

Daniel reveals how tools like ChatGPT helped him shift from time-consuming, manual processes to a streamlined, automated approach, allowing more time for strategic planning and innovation. His story highlights the importance of balancing what AI can achieve with what businesses truly need, showing how a thoughtful, personalized communication strategy builds stronger client connections.

We dive into niche marketing within the B2B world, where Daniel discusses how LinkedIn can be a powerful platform for connecting with prospects who already understand their needs. He explains how AI-driven outreach can personalize communications without sacrificing relevance, using iterative processes to refine messaging and ensure it resonates with potential clients. This approach helps maintain the accuracy and appropriateness of automated communications, fostering meaningful engagement despite the high volume of outreach.

Daniel also introduces us to the game-changing potential of personalized AI video technology for client engagement. From sending custom video messages to using AI-generated videos for tasks like abandoned cart reminders, he shares success stories of businesses that have captivated audiences through innovative video approaches.

Ep177: Intentional Business Growth with Jim Vaselopulos

October 12th, 2024  |  40 mins

In this episode of the Book More Show, I chat with Jim Vaselopulos, a seasoned business advisor and executive coach whose career path highlights the power of purposeful transformation.

Jim’s journey, from engineering to entrepreneurship and ultimately to coaching, illustrates how each step can build toward discovering true passion. A casual suggestion led him to consider coaching seriously, and he shares how this shift allowed him to find fulfillment in helping others clarify their goals and navigate their careers with intention.

Writing plays a central role in Jim’s approach, serving as a tool to sharpen ideas and communicate effectively. We discuss the discipline required to distill complex thoughts into clear messages in business presentations or book writing. Jim emphasizes the power of storytelling to demystify challenging concepts and connect with readers on a deeper level, underscoring the value of structured thinking for enhancing communication across multiple platforms.

Jim also highlights the importance of aligning business values with client attraction. He views a well-crafted book as more than a marketing tool—a bridge connecting businesses with like-minded individuals. Through individualized coaching, Jim creates strategies supporting business growth while providing the external perspective needed to recognize new opportunities.

As we wrap up, we reflect on Jim’s insights into intentional career paths, and I look forward to more inspiring conversations ahead.

Ep176: Creating Meaningful Relationships with Reuben Swartz

October 6th, 2024  |  38 mins 45 secs

In this episode of the Book More Show, I sit down with Reuben Schwartz, a computer science expert turned sales and marketing consultant, as he shares his journey from working with Fortune 500 companies to building tools tailored for independent consultants.

Reuben opens up about his struggles with traditional sales and how they led him to design a CRM system that feels more like a relationship-building tool than a sales task. Through Reuben’s experience, we explore the value of genuine connections over typical sales tactics and how this shift can make sales feel less daunting and more authentic.

We dive into strategies for creating clear, targeted messaging that aligns with business goals. Reuben emphasizes the importance of defining your target audience to avoid the noise of vague communication, helping small business owners focus on meaningful conversations with the right clients. We also tackle the common “fear of missing out” that plagues many entrepreneurs, highlighting how a specific focus can enhance productivity and satisfaction.

From an introvert’s perspective, Reuben shares practical tips for networking and relationship-building, mainly how to transform significant, overwhelming events into opportunities for authentic connection. We also discuss maintaining relationships beyond events and leveraging tools to facilitate meaningful interactions without feeling overly mechanized.

Wrapping up, we explore balancing automation with personal touchpoints in lead generation and client communication, with Ruben’s advice on structured documentation and personal reflection as tools for deepening client relationships and refining your approach.

Ep175: Mastering Estate Planning with Matt Ferri

September 23rd, 2024  |  50 mins 37 secs

In this episode of the Book More Show, I sit down with estate planning attorney Matt Ferry to discuss how he strategically uses an easy-to-understand book to transform client relationships and position himself as an expert in his field.

Matt shares his journey from a small law firm to establishing his successful practice focused on estate planning and elder law. He explains how writing a concise book helped initiate important client conversations, simplify complex topics, and build credibility. 

We delve into the motivations for creating an educational book in the financial industry and how narrowing broad subjects can target specific markets.

Matt discusses using storytelling to make complex concepts relatable and leveraging constraints to provide the right level of information. He also offers practical examples of how marketing the book in different formats, such as webinars and podcasts, can empower professionals to effectively nurture client engagement. 

As client meetings evolve post-COVID, Matt provides valuable insights. He highlights the importance of embracing technology and subtleties like reducing anxiety through guidance.

Ep174: Getting in the Press with Luke Hessler

September 8th, 2024  |  47 mins 58 secs

Today, on the Book More Show, I sat and discussed strategy with Luke Hessler of Ace Branding.

Luke explained how his firm helps thought leaders and businesses enhance visibility through strategic media placements and digital integration. He emphasized capturing attention on digital devices and establishing consistency across online platforms.

He underscored the shift from novelty websites to comprehensive digital footprints and how embracing technology allows small enterprises to thrive. He also shed light on perceived credibility cycles and initial online impressions, underscoring how authoring books boosts reputation.

Lastly, Luke highlighted the importance of building long-term brand relationships over short-term gains.

Ep173: Building Brand and Authority with Lee Ramey

August 31st, 2024  |  1 hr 9 mins

Today, on the Book More Show, I learned valuable business-building strategies from Lee Ramey's experience when He transformed his cleaning company into a leading mold remediation service.

He discusses his journey of self-education in the 1980s to become an expert and how overcoming challenges like influencing industry categories helped establish authority.

We discuss educational materials and how they can empower consumers and validate health concerns, highlighting Lee's commitment to being education-focused rather than sales-driven.

We, also, touched on his insights on book publishing, from writing and design to creative marketing tactics, and provided a framework for leveraging expertise through informative content.

Ep172: Boosting Your Personal Brand with Aubrey Berkowitz

August 23rd, 2024  |  59 mins 10 secs

Today, on the Book More Show, I spoke with Aubrey Berkowitz of Alter Endeavors and Armada Digital. He shared how thought leaders, authors, and speakers can establish an online presence that strengthens their distinct brand and captures qualified leads.

We explored the evolution of personal branding in a post-pandemic digital world and the vital role of a focused online platform. Aubrey also provided proven conversion strategies for driving speaking opportunities through tailored pitches and comprehensive, accessible content that pre-qualifies the speaker.

Lastly, we discussed leveraging books and other assets to build online credibility and maintain an authentic personal voice in today's AI-influenced landscape.

Ep171: Smooth Selling with Craig Lowder

August 15th, 2024  |  39 mins 48 secs

Today on the Book More Show, we're talking with Craig Lowder from MainSpring Sales.

Craig shares how his book Smooth Selling Forever established his credibility and sparked meaningful conversations with many new leads.

Craig explains how a book can do more than sell - it can strengthen relationships in today's digital market, and really set the stage for a trusted relationship. We explore shifting sales strategies, with Craig emphasizing adapting methods to virtual selling.

From online presence to tracking indicators, his insights are actionable as he emphasizes the importance of audits and feedback loops in sales performance.

Ep170: Attracting High-Value Clients with Mark McIntosh

July 21st, 2024  |  35 mins 28 secs

Making genuine connections is critical to building your business, and today, we're talking with a master connector.

I've known Mark McIntosh for about a year, and we finally got a chance to sit down and talk about leveraging LinkedIn for lead generation.

He runs an agency that helps business owners and professionals build their networks. He has helped people from all sorts of industries, including me! I've experienced his approach and the power of an orchestrated approach.

We discuss the benefits of building genuine connections by adding value and fostering trust and ways to position yourself as a thought leader without using spammy tactics.

Mark also shares practical strategies for warm connections, re-engaging people, and using mutual connections. These are all ideas he has detailed in his new book 'Attracting High-Value Clients', making it a valuable resource for anyone looking to enhance their networking skills.

This podcast is a great opportunity to delve into the world of network building and, of course, to understand your book's pivotal role in this value-driven approach.

Ep169: Staying Top of Mind with Jamie Shibley

June 30th, 2024  |  38 mins 58 secs

Today on the Book More Show, I'm excited to share a really great conversation with Jamie Shibley from The Expressory about the opportunities to create a strategic engagement plan that keeps you top of mind.

Jamie shares her Dream 25 process, which nurtures high-value potential clients with personalized touchpoints throughout the year. This aligns so well with the top 150 approach we've spoken about in the past that I'm sure Jamie's approach will resonate.

We explore how outsourcing tasks like customized gift sourcing frees up time while ensuring the ideas are impactful and relevant to clients' interests. Our insights highlight the importance of maintaining engagement through various channels.

As you listen, you'll also inevitably make the connection back to your book and how orchestrating a plan can really engage the individual clients you want to do business with. 

Ep168: Secrets of Successful Sales with Tim Wackel

May 30th, 2024  |  30 mins 5 secs

We all have a sales role. Whether selling to clients, team members, or employees, the opportunity to improve our skills in this area can be hugely beneficial.

Today on the Book More Show, we're talking with sales expert Tim Wackel about what it means to be a successful salesperson.

Tim shares how his engineering background sparked a passion to focus less on individual transactions and more on the outcomes of the human connections behind every interaction.

We explore his philosophy that true sales mastery is an art that requires patience and care to understand clients' needs at a deep level. He offers a candid perspective on cultivating sales skills.

Tim's experience with salespeople across industries leads to some great examples and techniques we can all use.

Ep167: Legacy and Leads with Dona Baker and Jeff Polovick

May 12th, 2024  |  39 mins 44 secs

Today on the Book More Show, we're talking with Dona Baker and Jeff Polovick about their experience writing books that serve very different purposes and how this led to a whole new service.

Jeff and Dona share a connection through Jeff's company, Driving Force, where Jeff's motivation for writing his book, Why Can't We?, was to document the challenges, decision-making processes, and lessons learned throughout his career.

Dona, who worked with Jeff for 12 years, reflects on her learning experiences and how they shaped her book, The Friction-Free Entrepreneur, that talks about the opportunities to maximize your energy and strengths as an entrepreneur by partnering with someone who can do the stuff you can't.

We discuss the need for storytelling, how she incorporates it into her work to engage readers, and how working through the ideas for the book led to the creation of their latest strategic HR company, Rhealize.

This is a great conversation and really highlights one of the unexpected benefits of writing a book where the focus of thinking about your ideas can reveal bigger opportunities.