The Book More Show: More Leads, More Calls, More Business

Ep173: Building Brand and Authority with Lee Ramey

August 31st, 2024  |  1 hr 9 mins

Today, on the Book More Show, I learned valuable business-building strategies from Lee Ramey's experience when He transformed his cleaning company into a leading mold remediation service.

He discusses his journey of self-education in the 1980s to become an expert and how overcoming challenges like influencing industry categories helped establish authority.

We discuss educational materials and how they can empower consumers and validate health concerns, highlighting Lee's commitment to being education-focused rather than sales-driven.

We, also, touched on his insights on book publishing, from writing and design to creative marketing tactics, and provided a framework for leveraging expertise through informative content.

Ep172: Boosting Your Personal Brand with Aubrey Berkowitz

August 23rd, 2024  |  59 mins 10 secs

Today, on the Book More Show, I spoke with Aubrey Berkowitz of Alter Endeavors and Armada Digital. He shared how thought leaders, authors, and speakers can establish an online presence that strengthens their distinct brand and captures qualified leads.

We explored the evolution of personal branding in a post-pandemic digital world and the vital role of a focused online platform. Aubrey also provided proven conversion strategies for driving speaking opportunities through tailored pitches and comprehensive, accessible content that pre-qualifies the speaker.

Lastly, we discussed leveraging books and other assets to build online credibility and maintain an authentic personal voice in today's AI-influenced landscape.

Ep171: Smooth Selling with Craig Lowder

August 15th, 2024  |  39 mins 48 secs

Today on the Book More Show, we're talking with Craig Lowder from MainSpring Sales.

Craig shares how his book Smooth Selling Forever established his credibility and sparked meaningful conversations with many new leads.

Craig explains how a book can do more than sell - it can strengthen relationships in today's digital market, and really set the stage for a trusted relationship. We explore shifting sales strategies, with Craig emphasizing adapting methods to virtual selling.

From online presence to tracking indicators, his insights are actionable as he emphasizes the importance of audits and feedback loops in sales performance.

Ep170: Attracting High-Value Clients with Mark McIntosh

July 21st, 2024  |  35 mins 28 secs

Making genuine connections is critical to building your business, and today, we're talking with a master connector.

I've known Mark McIntosh for about a year, and we finally got a chance to sit down and talk about leveraging LinkedIn for lead generation.

He runs an agency that helps business owners and professionals build their networks. He has helped people from all sorts of industries, including me! I've experienced his approach and the power of an orchestrated approach.

We discuss the benefits of building genuine connections by adding value and fostering trust and ways to position yourself as a thought leader without using spammy tactics.

Mark also shares practical strategies for warm connections, re-engaging people, and using mutual connections. These are all ideas he has detailed in his new book 'Attracting High-Value Clients', making it a valuable resource for anyone looking to enhance their networking skills.

This podcast is a great opportunity to delve into the world of network building and, of course, to understand your book's pivotal role in this value-driven approach.

Ep169: Staying Top of Mind with Jamie Shibley

June 30th, 2024  |  38 mins 58 secs

Today on the Book More Show, I'm excited to share a really great conversation with Jamie Shibley from The Expressory about the opportunities to create a strategic engagement plan that keeps you top of mind.

Jamie shares her Dream 25 process, which nurtures high-value potential clients with personalized touchpoints throughout the year. This aligns so well with the top 150 approach we've spoken about in the past that I'm sure Jamie's approach will resonate.

We explore how outsourcing tasks like customized gift sourcing frees up time while ensuring the ideas are impactful and relevant to clients' interests. Our insights highlight the importance of maintaining engagement through various channels.

As you listen, you'll also inevitably make the connection back to your book and how orchestrating a plan can really engage the individual clients you want to do business with. 

Ep168: Secrets of Successful Sales with Tim Wackel

May 30th, 2024  |  30 mins 5 secs

We all have a sales role. Whether selling to clients, team members, or employees, the opportunity to improve our skills in this area can be hugely beneficial.

Today on the Book More Show, we're talking with sales expert Tim Wackel about what it means to be a successful salesperson.

Tim shares how his engineering background sparked a passion to focus less on individual transactions and more on the outcomes of the human connections behind every interaction.

We explore his philosophy that true sales mastery is an art that requires patience and care to understand clients' needs at a deep level. He offers a candid perspective on cultivating sales skills.

Tim's experience with salespeople across industries leads to some great examples and techniques we can all use.

Ep167: Legacy and Leads with Dona Baker and Jeff Polovick

May 12th, 2024  |  39 mins 44 secs

Today on the Book More Show, we're talking with Dona Baker and Jeff Polovick about their experience writing books that serve very different purposes and how this led to a whole new service.

Jeff and Dona share a connection through Jeff's company, Driving Force, where Jeff's motivation for writing his book, Why Can't We?, was to document the challenges, decision-making processes, and lessons learned throughout his career.

Dona, who worked with Jeff for 12 years, reflects on her learning experiences and how they shaped her book, The Friction-Free Entrepreneur, that talks about the opportunities to maximize your energy and strengths as an entrepreneur by partnering with someone who can do the stuff you can't.

We discuss the need for storytelling, how she incorporates it into her work to engage readers, and how working through the ideas for the book led to the creation of their latest strategic HR company, Rhealize.

This is a great conversation and really highlights one of the unexpected benefits of writing a book where the focus of thinking about your ideas can reveal bigger opportunities.

Ep166: The Empowered COO with Rachel Lebowitz

May 5th, 2024  |  45 mins 59 secs

Today on the Book More Show, we're talking with Rachel Lebowitz, EOS Implementor and COO coach, about the challenges leaders face and the ideas she brings together in her new book, The Empowered COO.

Rachel brings a wealth of experience to her work. From helping scale her family's business to working with a wide range of organizations as an EOS Implementor to her training in relationship and codependency management, she shares her expertise in aligning big thinkers and their COOs. We explore the paradox of a visionary "addiction" to ideas and a COO's need to assert boundaries.

This episode is a treasure trove of practical strategies, especially for those in COO or Integrator roles. Rachel's belief in COOs communicating their value beyond executing details is a key takeaway. We also delve into strategies for empowerment through delegation and questioning skills, providing some actionable insights.

Her approach is pretty unique, addressing both the strategies and the underlying issues of working across personality types. Her personal experience helps to illustrate the challenges felt by many, if not all, in a COO role.

We wrapping up delving into some of the benefits of using a conversation-starting book to introduce an idea into a conversation going on in the minds of the peole you can best help.

Ep165: Finding Your Swing with Dave DePula

April 28th, 2024  |  42 mins 46 secs

Today on the Book More Show, we're talking with golf disruptor and author of 'Your Golf Club Lies to You,' Dave DePula, about his novel method of coaching golfers to improve their swing.

Based in Palm Desert, Dave shares his journey from real estate deals to the driving range and reveals his approach to helping people break bad habits by going back to fundamentals.

His book serves as a powerful tool, a testament to the value of joining a conversation that's already brewing in the minds of your ideal clients. Dave discusses the importance of identifying their motivations, understanding their challenges, and the unique value his book brings to the table, sparking meaningful conversations.

With an identifiable market, like golfers, we discussed marketing tactics, such as placement in pro shops or targeted ads, as well as practical methods for building rapport using books.

Ep164: Providing Value with Trisha Talbot

April 21st, 2024  |  37 mins 56 secs

Today on the Book More Show, I sit down with Trisha Talbot of Doc Properties to explore the synergies of healthcare and property investment. With over two decades experience, Trisha illuminates the field's potential for both returns and social impact through facilities that elevate care, optimized by telemedicine trends.

In the show, we cover why the asset class attracts stakeholders seeking stability and community benefit. Tricia's book serves as an invaluable resource, outlining these properties' distinguishing characteristics like long-term leases and triple net arrangements.

For more on medical offices' potential, I refer listeners to Trisha's insightful book and Doc Properties for seasoned guidance into this impactful niche.

Ep163: Clarity and Credibility with Mitchell Levy

April 16th, 2024  |  44 mins 18 secs

Today on the Book More Show, I dive into the art of messaging with Global Credibility Expert Mitchell Levy.

Mitchell and I were introduced earlier this year, and in talking to him, I really connected his work with our approach to helping business owners start conversations with clients and customers.

In the show, we dissect the struggles professionals face in articulating their value and unique position in the marketplace and the power clarity and credibility have in personal and business branding. A challenge that could become harder in an AI-powered world, but where an abundance mindset means AI becomes a huge advantage in leveraging leadership.

We discuss the strategic use of books as credibility tools and the importance of an authentic presence, and I share my journey of dialing in the message and determining who we can best help.

Finally, we highlight Mitchell's upcoming, free CoachingFest event, which will bring together 14 leading speakers to help professionals grow their influence and define their message.

Though it's called CoachingFest, this event is relevant to everyone listening, not just coaches, as we're all here to refine our message and get more clients. It's well worth checking out the link above.

Ep162: Words Matter

March 31st, 2024  |  21 mins 26 secs

Today on the Book More Show, Betsey and I discuss the unexpected longevity business owners can experience through book publishing. We share client success stories of doors kept open years later through meaningful connections fostered. Betsey emphasizes genuinely engaging audiences to elevate your expertise.

Our conversation also reveals the personalized approach we take with each author. While some thrive on meticulous planning, others appreciate creative freedom - our process caters to everyones needs.

We talk about book titles and first impressions. We explore choosing impactful words through various lens and learning from others' input. Betsy draws parallels to historical warning systems and titles' role signaling treasures within.

Overall, our discussion illuminated tangible ways publishing can continuously attract opportunities through meaningful human connections and insight-sharing, not just short-term sales metrics.

Ep161: Unlocking the secrets to wealth with Chuck DeLadurantey

March 17th, 2024  |  31 mins 28 secs

Today on the Book More show, we're talking with Chuck DeLadurantey, financial advisor, private family banking expert based in South Texas, and author of Protect Your Money Now.

His business is not unique; other people are doing similar work, but his approach and work style are unique to him.

We spoke about the opportunity to differentiate yourself in a crowded market, and Chuck shared his focus on strategies for building generational wealth, debt elimination, and retirement planning.

Chuck also stresses the importance of truly understanding what clients want and need and building trust through real conversations—conversations that start with his book.

He has some great insights into how writing books and using social media can help you connect with people while amplifying your expertise.

Ep160: Making Emotional Connections with Grant Gooding

March 10th, 2024  |  44 mins

Today on the Book More Show, I'm talking with Grant Gooding of Proof Positioning about the secrets of market research for small businesses.

Starting his career in mergers and acquisitions, Grant was a customer of market research provided by some large organizations. Realizing they were great at providing data but not insights into what the data practically meant, Grant started Proof to bridge that gap and provide actionable market-driven intelligence.

We focused our conversation on how market research can help small and medium-sized companies determine what questions matter when growing their business.

Having personally had preconceived ideas that market research was only an option for big companies with significant budgets, it was revealing to see just how accessible it is and how Proof's methodology marries with our approach to creating books.

Both aim to answer potential clients' most pressing questions and start a conversation.

There are a lot of valuable ideas here as you look to use a book to build your business.

Ep159: Your Next AI Assistant with Aalok Y Shukla

March 3rd, 2024  |  34 mins 48 secs

Today on the Book More Show, I'm joined by my good friend Aalok Y Shukla, Cofounder at Implement AI, as we discover the potential of voice AI.

I've known Aalok for more than a decade. He's always been fast to adopt new technologies, so it was no surprise to see him, along with his cofounder Piers Linney, launch Implement AI, an organization dedicated to helping companies adapt to the new AI world.

They have just launched an amazing interactive voice agent, and our discussion traces its evolution into empathetic systems, exploring tone, accent, and personalized experiences.

We talked about Aalok's mother's encounter with their AI agent, and we shared my interaction and how impressed I was at the AI's seamless conversation skills.

Wrapping up, we examine Agents role in redefining lead capture and management through fast follow-up tailored to each customer and reshaping customer service, sales and personalized outreach.

Early in the show I've inserted my audio with the AI. The recording is from the server side, and it's amazing to hear how conversational the AI is, even with my bad cell phone connection. It's well worth a listen.

Ep158: Amplifying Your Voice with Heidi Ardis

February 4th, 2024  |  41 mins 39 secs

Today on the Book More Show, we are joined again by Heidi Ardis, founder and CEO of Agape Wealth, a Mississippi-based financial services company helping people all over the country plan a better retirement.

We got to dive deeper into her story, from a corporate advisor role to starting her own company, and how that gave her the flexibility and time to really understand each of her clients and their unique situations.

The conversation then turned to the opportunity of amplifying her voice and how that underpins her quality client relationships.

In a competitive space like financial advisors, it can be difficult to stand out, but her books, emails, and really all the ways she interacts with people allow her to share her approach and let potential clients say, 'Yes, I want to work with Heidi'.

In a world where the barrier to creating content is getting lower every day, amplifying your perspective is the only way to separate yourself from the crowd.