The Book More Show: More Leads, More Calls, More Business

Ep193: Resilience and Recovery with Dr. Nicholas Williams

March 28th, 2025  |  38 mins 44 secs

Ep192: Unlocking Financial Freedom with Gregory McLaughlin

March 21st, 2025  |  36 mins 38 secs

In this episode of The Bookmore Show, I spoke with Greg McLaughlin, a financial planner with 25 years of experience, about his transition to financial independence and his journey writing a book. We explored how reaching financial freedom allowed him to focus on sharing his knowledge of decision-making psychology and financial planning through writing, though organizing these ideas into a cohesive structure proved challenging.

We examined the evolution of book writing processes, from traditional ghostwriting to using AI for editing while maintaining an authentic voice. The conversation covered how books can bridge relationships with financial planning clients, considering their life stages and goals to create content that resonates with their needs.

During our discussion, we explored a book's many roles - from personal achievement to strategic marketing tool. Greg shared how physical books remain powerful anchors for client relationships in today's digital world, helping guide people from uncertainty to confidence in their financial decisions.

I learned about the importance of consistent messaging across all platforms to build trust, and how understanding individual client perspectives helps maintain strong connections during challenging times.

Ep191: Balancing Business and Full-Time Work with Charles Alexander

March 13th, 2025  |  40 mins 57 secs

In this episode of The Book More Show, I spoke with Charles Alexander, a business coach with 17 years of experience helping over 2,000 clients transition into entrepreneurship while maintaining their full-time jobs. Charles shared insights from his book "Start Now, Quit Later" and discussed strategies for managing this dual-career approach.

I learned about Charles's methodology for building credibility through authentic storytelling and personal experience rather than hard sales tactics. His approach resonated particularly with professionals facing midlife career transitions who want to explore entrepreneurship without immediately quitting their jobs.

We explored how every individual's unique perspective brings value to familiar topics, addressing common concerns like imposter syndrome. Charles explained how he transforms his IT and management background into relatable content that connects with his audience.

The conversation concluded with practical strategies for eliminating unnecessary tasks and focusing on essential business elements.

Ep190: From Hollywood to the Microphone with Jeff Klein

March 6th, 2025  |  38 mins 40 secs

In this episode of The Book More Show, I sit down with Jeff Klein to explore his remarkable transition from Hollywood to becoming a professional speaker. Jeff shares the story behind his "30 Seconds to Success" brand, revealing how his background in film and advertising uniquely positioned him to master the art of communication and networking.

We dive into the strategic approach of speaking engagements as a powerful business tool. Jeff explains how he evolved from occasional talks to a structured speaking strategy, highlighting the importance of consistent messaging across platforms and positioning oneself as a paid professional.

The conversation uncovers the nuances of creating tiered offerings and building an engaged audience. We discuss the value of targeting specific professional groups, such as realtors and financial advisors, and the critical role of developing a robust email list for business growth.

Throughout our discussion, Jeff provides practical insights into navigating the speaking circuit, from pricing books effectively to leveraging partnerships.

Ep189: Mastering Real Estate with Gene Donahue

February 21st, 2025  |  44 mins 25 secs

In this episode of The Book More Show, I speak with Gene Donahue about building sustainable real estate businesses through systematic approaches. Gene shares insights from his journey since 2011, explaining how treating real estate as a business rather than just a sales role has shaped his success and coaching methodology.

I learned about the 'big four' systems that Gene considers essential: lead generation, contract-to-close, client relationships, and post-closing follow-up. He explains how using the DISC assessment helps agents adapt these systems to their personal working styles and strengths, making them more effective and sustainable.

We conclude by examining the three stages of real estate business growth - cash building, impact building, and legacy building. Gene describes his transition from active real estate production to becoming a national director, offering perspective on how agents can plan their own career progression while maintaining energy and focus.

Ep188:Connecting Through Content with Jason Croft

February 13th, 2025  |  43 mins 40 secs

In this episode of the Book More Show, I sit down with Jason Croft to explore how books and podcasts can create meaningful business connections. We discuss the misconception that content creation requires extensive resources, focusing instead on how minor, deliberate steps can establish expertise and build relationships with potential clients and partners.

I learn about the value of intangible marketing benefits through Jason's experience with clients who achieved significant results despite modest audience numbers. He shares a case study where a client's small podcast following led to valuable business relationships, demonstrating how content can be an effective networking tool beyond traditional metrics.

We examine the importance of maintaining long-term connections with your audience, illustrated by a cautionary tale of a realtor who lost business by neglecting his email list. This highlights why success in content marketing often depends more on relationship-building than immediate, measurable outcomes.

Our conversation concludes with practical strategies for improving communication skills and integrating podcasting into business development.

Ep187: The Art of Insourcing with J.W Oliver

February 6th, 2025  |  41 mins 47 secs

In this episode of the Book More Show, I explore the world of global team building and strategic content marketing with JW Oliver from Zimworx. The conversation centers on his company's expansion from 150 to over 1,100 professionals across Zimbabwe, Costa Rica, and Zambia, where they provide dedicated remote services in healthcare, dental, accounting, and digital marketing.

I learn about JW's approach to building successful remote teams through university-educated professionals in centralized locations. His insights reveal how this model ensures consistent service quality while creating meaningful employment opportunities in emerging markets.

The discussion shifts to using books as strategic marketing tools, where JW explains how publishing targeted content helps establish expertise and build client relationships. This approach has proven particularly effective in specialized sectors like accounting and real estate, where providing value upfront creates stronger connections.

We wrap up by exploring how employee satisfaction often hinges more on feeling valued than on compensation alone. JW shares practical examples of maintaining team engagement across their global operations, demonstrating how this principle applies regardless of an organization's size or location.

Ep186:Unlocking E-Commerce Success with Andy Splichal

January 30th, 2025  |  39 mins 3 secs

In our latest episode of the Book More Show, we sit down with Andy Splichal, a specialist in search engine marketing, to explore strategies for optimizing online success. Whether you're a traditional business expanding online or a digital-native drop shipper, Andy's insights on Google Ads, Amazon listings, and niche marketing can help you shine in a competitive landscape.

Our conversation also dives into the outsourcing versus in-house team dilemma. We examine the advantages of working with marketing agencies, including their broad expertise and agility, and the potential growth benefits of building an internal digital marketing department. Andy shares tips on tailoring strategies for service-based businesses and leveraging tools like Microsoft Clarity and Hotjar to enhance customer experience.

Retargeting emerges as a game-changer, with Andy detailing its effectiveness across platforms like Facebook, Google, and Instagram. We discuss the role of personalized ads in improving user engagement and acknowledging privacy concerns.

As we wrap up, we're excited to discuss future possibilities and collaborations that can enrich your digital marketing efforts.

Ep185: Transforming Visitors into Leads with Lydia Sugarman

January 20th, 2025  |  46 mins 51 secs

Today on the Book More Show, Lydia Sugarman from Venntive joins me to explore breakthrough approaches to identifying and converting website visitors. Our discussion reveals how businesses can transform anonymous web traffic into valuable leads by leveraging advanced contact and behavioural data. We also examine the critical balance between technological insights and ethical data usage.

Our conversation dives into the evolution of sales strategies, moving beyond traditional cold calling to data-driven engagement. We spotlight Ventev's comprehensive RevOps platform, which integrates marketing, sales, and customer support tools for more targeted interactions. The discussion highlights practical methods for businesses to personalize outreach and improve conversion rates across different industries.

We conclude by examining creative strategies for managing email marketing and database systems. Lead Sherlock's Inbound 2.0 approach offers innovative ways to connect with warm leads, transforming how businesses approach customer acquisition. Our exploration emphasizes the importance of genuine connections and strategic outreach in today's competitive market.

Ep184: Soulful Business Strategies with Jennifer Urezzio

January 10th, 2025  |  34 mins 39 secs

In this episode of the Book More Show, I enjoyed speaking with Jennifer Urezzio, author of the book ''Soul Language: Consciously Connecting With Your Soul for Success''.

We dive right into her journey from marketing to developing ''soul language", a unique approach that connects intuition with business strategy.

Jennifer shares how working from home has reshaped our understanding of professionalism, often with amusing family and pet interruptions during video calls.

We delve into the concept of soulful communication for professionals, particularly those with what Jennifer labels 'warrior energy.' This term refers to a dynamic, action-oriented approach that balances heartfelt expression with concrete outcomes.

She draws heavily from her marketing background to help entrepreneurs articulate their stories effectively. Her approach, which includes references to Marvel characters, is designed to make complex concepts more accessible.

We discuss her book-writing process, revealing authors' challenges, from editing to overcoming self-doubt. Amazingly, what began as a lead generator has evolved into a powerful tool helping clients harness their energy.

Ep183: Untying the knot with Brent Hilvitz and Vincent Reece

November 27th, 2024  |  55 mins 11 secs

In this episode of the Bookmore Show, I sit down with Brent Hilvitz and Vince Reese to discuss their co-authored book, "Untying the Knots," which focuses on navigating real estate and mortgage issues during divorce. Brent, a real estate expert, and Vince, a mortgage lender, share insights on how they aim to simplify the asset division process, particularly in real estate.

We explore why they chose to target individuals going through divorce, noting that it’s a life event that prompts asset division regardless of market conditions. They emphasize the importance of understanding options available to those affected, such as refinancing or keeping marital property.

Brent and Vince discuss the evolving landscape of real estate and lending, particularly how recent interest rate hikes have influenced clients' perceptions of their financial options. They stress the significance of early engagement, as proactive measures can lead to better outcomes.

The conversation highlights the value of starting discussions about financial decisions before divorce proceedings are finalized. By providing a roadmap for individuals in this situation, the authors hope to equip them with knowledge and strategies to navigate the complexities of divorce and real estate. Overall, this episode serves as a guide for anyone facing these challenges, offering practical advice and support.

Ep182: Elevating Your Digital Strategy with Philippa Gamse

November 20th, 2024  |  50 mins 25 secs

Today on the Book More Show, I sit down with Philippa Gamse, co-author of 42 Rules for a Web Presence That Wins, to break down the essentials of web strategy and analytics. Philippa shares how her book, inspired by The Hitchhiker's Guide to the Galaxy, simplifies digital concepts into 42 straightforward rules designed for business owners building an impactful web presence. We discuss creating accessible content that establishes authority without overwhelming readers, especially those new to the digital landscape.

Philippa and I then explored the importance of business analytics. She shares client stories illustrating how connecting website and social media analytics can drive tangible outcomes—like tracking product sales or course sign-ups—by turning data into actionable insights.

As we wrap up, we look at optimizing podcast and website strategies. She then offered practical tips for increasing visibility and making the most of existing content.

This conversation is packed with advice on leveraging relationships, customer feedback, and content planning to refine your digital footprint. Join us for insights that can transform your web presence and business growth approach.

Ep181: Authoring Success with Igor Kheifets

November 13th, 2024  |  51 mins 8 secs

In this episode of the Book More Show, I talk with Igor Kheifets about his journey from a traditional upbringing in Ukraine to becoming a leader in entrepreneurship and digital marketing. Growing up in a family of educators, Igor was expected to follow a conventional career path. Instead, he chose a path that offered more freedom and creativity, leading him to affiliate marketing and email list building.

Igor shares practical insights into email marketing, focusing on the importance of building an engaged audience as a foundation for financial stability. He explains how a well-maintained email list supports resilience in changing markets and serves as a dependable channel for promoting products and services. Igor’s experience highlights the value of adaptability and persistence in a digital world.

We also talk about Igor’s journey to becoming an author, and how publishing a book can establish authority and credibility. He describes the unique benefits of physical books in building connections, gathering leads, and leaving a lasting impact. For anyone interested in entrepreneurship, digital marketing, or personal branding, this episode offers practical insights drawn from Igor’s story.

Ep180:From Struggles to Strength with Gary Kadi

November 6th, 2024  |  44 mins 6 secs

In this episode of the Book More Show, I speak with Gary Kadi, a veteran in the dental industry who has rejuvenated over 6,000 dental practices. Gary opens up about his personal and professional journey, revealing how he found true fulfillment beyond traditional markers of success.

From overcoming addiction to supporting his autistic son, Gary shares the life lessons he’s gathered along the way, illustrating how resilience has shaped his path. His story is a reminder that success can mean much more than financial achievement—it can be about personal growth, family, and health.

We explore the concept of "pinch points," those pivotal moments that challenge us to reflect and evolve. Gary shares how these moments pushed him to shift from a self-centered mindset to a collaborative spirit. Through his experiences, he highlights the importance of humility and the role that early family dynamics play in shaping our drive and identity.

Our conversation also highlights practical insights for authors looking to build communities around their work. Gary discusses strategies for engaging readers through book content, emphasizing how authors can use their material to create lasting connections and community engagement.

Ep179: Leveraging Books for Business with Mike Mack

October 30th, 2024  |  40 mins 6 secs

In this episode of the Book More Show, I sit down with Mike Mack, a key figure in writing and business development. Mike shares his journey since the release of his first book, "Remarkable Service," in 2016 and discusses how his writing has evolved.

We explore the challenges and opportunities that emerged during the COVID-19 pandemic, particularly how virtual interactions expanded his business globally. Mike also offers a preview of his upcoming book, "Weekend Wisdom," which is set for release in 2025.

We delve into the strategic role of books in building relationships within the executive coaching community. Mike emphasizes how physical and digital formats can be powerful tools for connecting with clients and reinforcing coaching philosophies. He shares his practice of gifting books to new managers, illustrating how they can foster ongoing engagement and support.

As our conversation unfolds, Mike reflects on the changes in his writing process over time. He notes that the journey becomes smoother and more intuitive with each new project.

Ep178: Mastering AI for Marketing Success with Daniel Spence

October 26th, 2024  |  44 mins 54 secs

In this episode of the Book More Show, we welcome automation expert Daniel Spence, who shares his journey from managing e-commerce operations to mastering AI-driven lead generation.

Daniel reveals how tools like ChatGPT helped him shift from time-consuming, manual processes to a streamlined, automated approach, allowing more time for strategic planning and innovation. His story highlights the importance of balancing what AI can achieve with what businesses truly need, showing how a thoughtful, personalized communication strategy builds stronger client connections.

We dive into niche marketing within the B2B world, where Daniel discusses how LinkedIn can be a powerful platform for connecting with prospects who already understand their needs. He explains how AI-driven outreach can personalize communications without sacrificing relevance, using iterative processes to refine messaging and ensure it resonates with potential clients. This approach helps maintain the accuracy and appropriateness of automated communications, fostering meaningful engagement despite the high volume of outreach.

Daniel also introduces us to the game-changing potential of personalized AI video technology for client engagement. From sending custom video messages to using AI-generated videos for tasks like abandoned cart reminders, he shares success stories of businesses that have captivated audiences through innovative video approaches.