Ep124: Following Up on the Book Launch with Rich Bontrager

Today on the Book More Show, we're following up on the book launch episode I recorded a few weeks ago with Rich Bontrager.

We often talk about using your book as an optin 'cookie' in return for email addresses, but there's also an opportunity to engage with the people who already know, like, and trust you and build your authority by doing a book release party.

It was great fun and something I'm glad Rich facilitated, as I definitely needed help making sure it happened.

The Book Blueprint Framework is hugely valuable to anyone wanting to write a conversation-starting book and the event was a fantastic opportunity to hear from some of the people it's helped and share it with new people. The recording is also something we can use in our marketing in the future.

So today, Rich and I caught up to talk about how it worked, what I got from it initially, and talk about ways you can make the most of doing a book release for your book.

It was a great conversation, and you can follow along with the ways I'm using the book on my [LinkedIn](www.linkedin.com/in/mrstuartbell), and find out more about doing your book release with Rich here or email him directly at [email protected].