In this episode of The Book More Show, I’m joined by Roger Jones, who transitioned from a corporate consultant to a successful entrepreneur. Roger shares his journey of overcoming early challenges and how he found his niche in helping solo consultants and executive coaches develop their authority in the market.
We discuss the evolution of his approach, starting with a focus on establishing a trusted pipeline for clients. Roger emphasizes the importance of understanding client problems and delivering solutions rather than just showcasing expertise. This mindset shift has allowed him to create a more effective consulting practice.
Roger provides practical insights on how to structure a business framework that resonates with potential clients. He highlights the significance of testing ideas and titles, leveraging feedback to refine offerings, and maintaining a personal connection with clients. This approach not only enhances engagement but also fosters long-term relationships.
SHOW HIGHLIGHTS
- In this episode, I discuss with Roger Jones his transition from a corporate executive role to becoming a solo consultant, highlighting the challenges he faced and how he overcame them.
- Roger emphasizes the importance of solving client problems rather than merely offering expertise, and how this approach helped him establish authority in his market without relying on traditional sales tactics.
- We explore the concept of visual storytelling and unique frameworks, with Roger sharing how these tools can effectively capture client attention and make complex ideas more accessible.
- The episode delves into the process of developing Roger's book, "The Trusted Pipeline," and how testing different elements such as book titles and chapter names can align with audience preferences.
- Roger discusses the advantages of writing through dictation, infusing a conversational tone into his work to make it more engaging and accessible for readers.
- We talk about the strategy of sending physical copies of books with handwritten notes as a method to build stronger client relationships and increase return on investment.
- The conversation wraps up with insights into how having real conversations and feedback from clients can improve the overall experience and content quality.
Show notes & video: 90minutebooks.com/podcast/196
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Rojer Jones:
Website: Rojer Jones
LinkedIn: Rojer Jones
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