Today on the Book More Show, I'm talking with Betsy Vaughn about following up with people once they get a copy of your book, specifically email followup, and the opportunity you have to engage potential customers or clients in a conversation.
It's one of the most important and overlooked chances you have to really amplify your message, present readers with an opportunity to take the next step and keep presenting this next step until they're ready.
We go through some specific examples of the followup sequences we use, and there are a lot of ideas you can take and use for your followup.
I'm excited to get to this episode; it's something we always get questions about.
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