Today on the Book More Show, we're talking with Michael Nula, Founder and former CEO of Elite Physical Therapy, which he grew to 13 locations, serving 60,000 patients before integrating the firm into Ivy Rehab Network. He is now the Founder and Executive Director of Nula Training Systems (NTS), a physical therapy business coaching & professional development company.
Michael started his physical therapy career in school following a personal experience of treatment following a sports injury. Over the past 20 years, he's built a very successful practice across Rhode Island, with multiple locations and thousands of clients, and he brought together his knowledge and passion for helping people in his book, The First Step, in 2015.
After integrating the practice into Ivy Rehab Network, he's used this wealth of experience to launch NTS and help other physiotherapy practices build their business. Understanding he's now looking to attract a slightly different type of client, he took the opportunity to update his book to not only provide value to potential patients but also demonstrate the NTS approach to business development clients.
This is a great call looking at the lessons Michael learned from building his company and hearing how a book can pivot to support the new goals of an entrepreneur.
LINKS
Michael Nula
Nula Training Systems
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