Today on the Book More Show, we're talking with Rob Marr, business coach and author of a great new book, The Lost 90%.
We had a great conversation about his business and how he was able to use the work he's done with clients and the questions they often have as inspiration, and how it's a culmination of years of his experiences and insights in business. He also gives us a peek into his new venture, Finding90, and how it ties in with his book's philosophy.
It was also insightful to hear Rob talk about the power of iterative book publishing, and we discussed how the traditional publishing model can be laborious and costly and not allow for an iterative or adaptive process that comes from actually using your book to engage new clients.
Finally, Rob and I explore how to maximize the marketing of your book by creating downstream assets and amplifying the content in the most effective ways possible. We discuss writing for various social channels, bridging topical conversations to evergreen content, and reinforcing your book's message from the stage.
SHOW HIGHLIGHTS
- Unlock the secret to maximizing your business's potential by tapping into the often overlooked 90% of development that comes from mentoring and coaching.
- Discover how Rob Maher's book, The Lost 90%, is a culmination of years of his experiences and insights in business.
- Learn about Rob's new venture, Finding90, and how it ties in with his book's philosophy.
- Explore the power of iterative book publishing and why it's crucial for business owners to release an 80% version of their book quickly, and then refine it over time.
- Find out why the traditional publishing model can be a hindrance to authors and how feedback from your audience can help you refine your message while also generating leads and building rapport.
- Dive into effective book marketing techniques, such as leveraging social channels, creating evergreen content, and reinforcing your book's message from the stage.
- Follow Rob's journey from Ireland to the US and Canada, focusing on resilient markets, and how the enthusiasm and positivity he encountered in North America shifted his perspective on learning and implementation.
- Understand the importance of being seen as part of a team, rather than just a consultant, and how technology like Zoom has enabled seamless communication with clients all around the globe.
- Discover how iterative book publishing can help authors create a more focused and accessible message, while also allowing for adjustments and improvements over time.
- Learn about the benefits of using a book as a conversation starter and marketing tool, and how it can help you amplify your message in the most effective way possible.
LINKS
Rob Marr
Finding 90
Contact Rob: 353-87-689-4928 | [email protected]
Show notes & video: 90minutebooks.com/podcast/139
How does your book idea score against the 8 book building blocks we use here all the time: Book Blueprint Scorecard
Titles & Outline Workshops: 90MinuteBooks.com/Workshops
Ready to get started: 90MinuteBooks.com
Questions/Feedback: Send us an email
Extra Credit Listening: MoreCheeseLessWhiskers.com
TRANSCRIPT
Stuart Bell
Hey everyone, welcome back to another episode of the Book More show. It's Stuart Bell here and today very excited because we are talking with Rob Marr. Rob, how you doing.
Rob Marr
Good thank you. Good to be here. Thanks for asking me to come and chat to you.
Stuart Bell
I'm excited and always good to intersperse the American accents with non-American accents so that I don't feel like it's just me. Rob's the author of the Lost 90% Fantastic book. Rob, why don't you give an intro into what you do and the company and we'll kind of transition a little bit into the book and what the plan there was?
Rob Marr
Yeah, thank you. I suppose the book was a culmination of a series of thoughts and points I've been making in my coaching business over the previous kind of 10 years. I remember first talking about the ideas of training, coaching and mentoring way back in kind of 2009, 2010 and really feeling like when I spoke about it and how it related to people's competence and so on, it just seemed to land with people Like a light bulb came on. I was like, okay, this is good, this is a good way of explaining this. And then, you know, as many people do, i often aspire to writing a book and thinking about how it might be.
The business kind of developed and then it's actually kind of split into two different spaces now. So there's my space, the Rob Marr business, where people bought me to come and deliver workshops and seminars and sessions and there's coaching and mentoring and so on. And then there's our large, mostly multinational corporations, typically in the US and Canada, and then the other side of the business, there's a new company that we formed last year called Finding90, which kind of relates to the book, and the thesis or the idea is that most organizations are missing that 90% of people's development, which is mentoring and coaching, and often the training element is that it actually should only be 10% of the development journey is actually treated like 100% of the journey. So what we end up with this situation is like a lot of training is used to manage performance or because there's a shortfall, or it's a kind of we better do some training kind of a thing, and then ends up being this cliff edge scenario where you were given some training, the training is done, therefore the person has learned their stuff, but actually we all know in reality, just receiving information doesn't manifest any skills at all.
So really I just wanted to kind of capture the idea that really we're doing a disservice to our colleagues in companies and corporations all over the world by not factoring in this mentoring and coaching piece. So really, that new business, finding90.com we're really being laser focused into a market that I've been working in for several years now with some really quite wonderful colleagues. Actually, our next book, with 90 Minutes Books, is going to be very focused on a particular niche that we want to use this incredible model to share some guidance, some suggestions, some structure to a particular market. So it's been a brilliant journey and it's been incredible to see something I've been talking about for so long, actually in book format, and being able to share that with other people.
Stuart Bell
I think as well the opportunity to kind of crystallize your thoughts and your way of thinking.
We're doing a book titles workshop next week, which I need to send an email about, actually, but that idea of oftentimes it's that's the first step knowing kind of at a high level what you want to write about, what you want to engage people on, gets people thinking in the right direction.
But the next level to that, if you can tie it into a model that you've got your particular way of thinking, i think it just amplifies it so much because not only are you talking about training and development, not only are you talking about mentoring the only you're talking about some of the corporate values and benefits of doing it in this way but the fact that you can tie it into your model so that when you are eventually speaking with people there's some touch points all the way through the book. It's not just at a high level on the same page, but really all the way down. The elements that you're talking about and the way that you present it, the language and the references that you make. It's almost like self-reinforcing. Did you find that came naturally? Was it was a pretty straightforward? you were building the book to the framework, or did you start with the bigger ideas and then you had to kind of retrofit the framework in it to make it really gel?
Rob Marr
So that's really interesting. I hadn't thought of it in that term before, but I think that's almost exactly what happened. I started out with kind of a very high level amount of thought, like a whole idea about what the book should be about. And then, even when I got my first draft through after talking to your colleagues it was I realized how much was missing, still like it was. Another kind of version of it came out of that, where I had to then sit down and do a little bit more work, a little bit more thinking, apply a bit more structure, and I think that was really helpful. And then what happened was we actually published the first version of that book and I'm a very iterative type of person, so I'll keep working at things and I don't tend to kind of do. I don't prepare very well, so I tend to execute first and then try, and you know, fix things out exactly, yeah, so in post-production.
So we put the book out there. And then there was a few things I was challenged by of some of those points you just mentioned here around how focused is the book? how clear is it on its message? does the branding align to the business? does it really is it a good foil for what I'm trying to sell? and I thought there was some things we can improve.
Came back to you guys again, i have to say the service has been incredible. Just we're really well looked after, great support. We changed the color scheme, we changed the font, we changed even the texture of the paint. Everything was kind of just moved on another level. And then, even from talking to yourself just as recently I think it was this week just even sharing some ideas with you and getting your expertise, but how we can use this book and then the subsequent book to really focus in on our markets. When I thought about that, it's interesting what I started out with was this really broad idea and then I realized that some of the challenges with that are then you've got to find a really big market to sell a really broad idea to and The value of then coming back almost like we're bounding off that Massive barrier and then coming back and to go well, who is this for exactly? and instead of, i suppose, the question, end of being well, who do I want it to be for? which then brought us it into kind of a more narrow market, and then again, as you kind of gave me some great guidance this week, you can go more niche. So it's been a really interesting process.
I thoroughly enjoyed it. I have to say it's I've been a bit fits and starts with it and probably would have liked to have executed it a bit quicker, but that was all on me. But that time period stew I don't know if you've seen that with other authors or not, but the fact it took a bit longer was to its benefit in a way, because the actual creation of the book was quite quick. I mean, that's the whole point of the business. That was good. But because that was quick, that was nearly the golden it. Because it was fast, it allowed me to then use the other bits of time Which you could spend laboriously pouring over the message of the content. It allowed That to happen much more organically. So it's been just a really interesting learning process actually.
Stuart Bell
Yeah, and there's Parallels, i see, in the conversation that you were talking about with organizations. They think that the so my background is corporate. It kind of like 15 years ago now. So this idea that training is the budget to buy, to expire a user or lose it and the actual Being, the training being trained is 100% of the thing, which is less effective than thinking in the round. Similar with books, people.
My kind of oil, as I'm talking to people, is traditional publishing and I keep air quoting all the time. But traditional publishing as the counter and the most the least effective way for most business owners to create something that benefits the business. Because the traditional publishing model is this big, laborious project That's almost carved in stone. It's a one-shot deal. All the money is put into that upfront And there's no kind of limbic time to think about how it changes and varies or to dial in the message. It's kind of like branding. When you go out to like a branding agency, there's so much work put into this big effort to get From beginning to end all of the elements the logo, the website, the email, the social media But like there's such a big thing that it doesn't allow for this iterative process of. Hey, i think I'm starting here, but I won't need the opportunity to dial this piece in. Yeah, i'll kind of of getting the 80% version out there was quick as possible, and then I Keep making the.
I can't remember who said Colin Powell or someone like that, or General Schwartzkopf or something like that. They're saying that no plan survives contact with the enemy, or Mike Tyson's version of everyone's got a plan, until they get punched in the face. It's not actually get it out there when we start using it. If you go with a more cost-effective first version that gives you like Mental time and financial budget changes down the track, so much more effective for most people Because we're not writers. Our job isn't to write a book that then sells for money and The book being the project, the product. Our job is running the business and this is just a very effective Lea generation and rapport building tool. So the opportunity that it gives, just as you said, to get it dialed in Now it's the response been. So.
You said that there was some feedback on the clarity of message in the first version. That feedback as it comes in. I think some people are kind of apprehensive of that And they almost want it perfect before it goes out there, whereas my view is definitely get it out there and then be collaborative with the audience, like this is a group We're all trying to be. We're trying to move the training game forward together. So I appreciate the feedback and, look, I'm trying to incorporate it here. Was that your experience, or did you have that apprehension that you wanted it perfect first time, and how did that?
Rob Marr
That's a good question, i think. When I started out, i think I thought I wanted it to be perfect the first time and kind of works towards that goal, but then I realized that it's not really realistic and I, when I thought about the book, i didn't want it to be. I mean, one of the attractive elements to this is kind of the length of the book. It's a very readable size and I, you know, I'm never going to sit down and write a measure what matters or a drive Daniel, I'm never going to be that research led individual I'm going to be using calling on my own experience, my customers experiences, real life scenarios, and I just want it to be like a Plain book is how I call it which is like pick it up on it, just go, I'll read that on the plane and you could probably raffle through most of it in an hour or two. Yeah, so that's why I wanted for it. So then, when I started getting feedback in, then I had another reread and there was bits I just wasn't happy with and wanted to change. That's been really beneficial and I think One of the reasons I wouldn't have tried to do it before was this idea of this heavy investment, like you said just you're in the previous point you made. It's like it feels like it's gotta work and That is a that's a massive amount of pressure to again, you've made it quite well. If you're a busy business owner and you're trying to run the thing, grow sales, manage your customers and so on, you haven't got really time to be an author in that sort of writer, in that traditional way of sitting down laboriously, capturing all of your thoughts, researching it, going to the libraries It's just not possible. So you're right, it's become a real calling card.
I've actually done a series of the series of conferences there in Canada just over the last couple of months, which is huge fun and just being able to buy a bunch of books myself, i bring them over, hand them out, and I was just really delighted with how people were grabbing them off the table and you know I was just giving the books away and and then people afterwards emailing me saying could you send me five copies, could you send me ten copies for our management team? and in some ways I won't know what they think of it because I'm no one's going to take the time unless I ask them to come back and feedback to me at this stage, but the credibility of having your message in a book and having you taking the time to do that is hugely powerful. So I think the feedback was helpful to getting it to a level where I felt super proud of it, and I am proud of it for what I wanted it to be. I'm not proud of it in context to eulises, but I'm proud of it in the context of did it capture my thoughts? does it share a simple message? is it easy to read? can someone pick it up and put it down and get a sense of what it is to work with me? or to some of the themes. It's been really powerful from that perspective.
So I suppose I would have been more apprehensive about the risk of doing a book but then working with yourself, your team. That that kind of left me then because it's like actually, do you know what? this is a really brilliant way to get into the market. As you say, get the 80%, don't get it out there, get the reaction to it. Because then your enthusiasm for the next one is like you're like, yeah, let's do it again.
Stuart Bell
You just want to get on with it and start publishing more often right and the point that you made when you started talking about the individual niche, years and funnels and campaigns so much more an effective way of thinking about each book rather than thinking about, okay, I'm going to invest a hundred thousand dollars and two years of my life into the one thing that has to achieve all things, because the likelihood of that happening is much lower. But then also the effectiveness in a campaign if you've got a HR manager here and a training manager here and a head of department here and and the staff members themselves here. Those four constituents, the one course, the one piece of training that you provide, might actually be the thing that you this is the most beneficial for them to be delivered. But where they're coming into it, the start of their conversations you talked about the book is thinking about like a plain reading book. We talk about them in terms of conversation, starting books, because the job of work of starting those four conversations, the jumping off points and the perspectives and the examples are all very different.
So eventually having ones for different campaigns and whether it's as close as that or whether it's a little bit more diverse, like the different companies, the different organizations, different industries that you might be speaking to this idea of thinking about in the book as a conversation, starting point to a campaign, and I almost think that this day and age there's something more rapport building or relationship building with something that's imperfect.
I always wanted to call the company like practically imperfect books, because that kind of realism of, hey, we've got this model that works so well. I just wanted to quickly in and without all that overhead and the pomp and circumstance of a traditional book, just get this thought to you so we can start a conversation. It makes you much more accessible, yeah, and sets that tone that this is step one in a conversation. But obviously the next thing is we need to jump on a call or you need to check out this video where I'm going into more detail. So I think that's the second benefit as well the accessibility and the idea of building that relationship it's momentum too, isn't it?
Rob Marr
and I think, when I think about the value of it from a content perspective I mean, I'm I certainly wouldn't be described as prolific on social media I think maybe if I post one thing a week or something, usually about one year today, these people, or whatever, it's pretty limited. But when I was talking to someone today about kind of getting some additional marketing support just to improve the output from zero to something, just even that as a content repository, like all these contables, all these thoughts, all these pieces of content, that it can exist within a book and you can capture all of that so quickly, and then there's nearly no limitation, is that these days, Stuart? so how far you can spin your content out into multiple different varieties of social media, and it's just incredible, even just verbally recording it and then having that as a singular podcast or having it as an audio file just to share with the client. It's the scope once you've documented it.
Stuart Bell
It's just unbelievable it's actually quite interesting. I've got a draft email that I need to send out to you and a number of the other guys who I'm probably going to send it to people who've been on the podcast first, just because I've got a little bit more of a relationship, having been on the phone with you for 45 minutes. So I'm going to send it to you and some of the other recent people who've been on the show to say, okay, we always talk about ourselves as a marketing company, not a publishing company, and the books are just a very effective marketing tool. We give it all to you. You own it all. It's your stuff. We're just helping execute that as opposed to traditional publishing. But ironically, what we're pretty bad at doing is saying okay, now that you've got the thing, here's some marketing ideas around it. We obviously do strategy calls you kind of alluded to that before we jumped on a call but we don't create a whole lot of downstream assets. So last week I was brainstorming what those downstream assets might be. We've also got a podcasting company as well, where we help people do podcasts, and for the people who do the book and the podcast, there's even more material as that repository. But those individual assets, those social media assets. We're on the same page at the same time. It's always funny when that happens.
It's okay, I've got this thing, what can I do to amplify it in the most effective way possible? and I think for some people they come to it from the perspective of they're the people who wrote it. So you've got all of the subconscious stuff in your head, the stuff that didn't make it in the book, the bigger picture stuff that fills in the blanks. You've got the book itself, which is 10,000 words of actual detail and it's very easy to think about. Okay, well, i can, maybe I can do one post there on this and one video here on this, but then I've kind of exhausted it because I've talked about the one things. When the reality is from the receiver's point of view, the person on the other end of the social channel there may be seeing one in 10 things. If that would be a good result. So the opportunity you've got to write five things on there and five things on this and five things on this, the fear of repetition that we've got as the creators really isn't the same on the recipient side, because they just don't get the same exposure. So that amplification is very easy to generate a year's worth of stuff, a year's worth of evergreen stuff that can then be repeated. So you've got kind of like a perpetual cycle based on the content that you've now got And the unlimited opportunity to elaborate on an individual post or do what I'd heard I always call it topic bridging. I'm assuming I heard that from somewhere else, but the idea of topic bridging, so something timely might happen, but then you can bridge it into something evergreen that's in the book, that opportunity is really quite special.
The other thing I was thinking, as you were talking about using the books, as you were speaking at different events, the opportunity to reinforce that from the stage. So so many people will say, okay, there's books at the back of the room, go grab a copy. Or there's the bags that people sometimes get, there's a copy in there. But if you're really trying to reinforce the piece that you're talking about again, do it in a classy way, not kind of cheesy, overregging it kind of way, having the book there and say, okay, everyone, now we're going to turn to page five. See what we say there. We talk about this being a key element. Get your pen out, circle it, because I know that you're going to leave.
When we talk today, we're here for 20 minutes. You're going to see 10 other people speaking, but these things are really going to make a difference when you get back to the office. So we're going to have fun exercise together. Circle this take two seconds to write in the blank space what you're thinking is the key thing to make a change so that when you get back to the office next week you're not thinking all you know what. I really enjoyed speaking to Rob, but what was it that he says? we're going to fall down the edge of the page.
Okay, now we're going to move to page 10, we're going to do the same, and you can make a joke about it as well, or not a joke, but you can do it in a fun way. Hey, look, we're coming up on lunchtime. You've listened to a lot of people speaking. You want to get to food. I want to make this as easy as possible. Today here in the room isn't going to be a game changer for your business. Monday, when you get back in the office, all of the emails are going to come back in. A week's going to disappear. A month's going to get disappear. So there's ways of like gamifying it a little bit, and it's always exciting or interesting when you see people thinking about using things in these different ways.
Rob Marr
I hadn't thought of it in that term, because I suppose what one tends to do is you end up using a kind of a workbook scenario where, if you're running a dynamic workshop or you might use two or three slides to make a point. I use a lot of group discussion, a lot of dialogue, a lot of kind of role play and it's kind of pretty interactive. But I hadn't thought about how you could even reference the book's content in some of those situations to kind of go if you want to read a bit more about that, it's in here on page. That's a really clever idea. So yeah, that's interesting, thank you.
Stuart Bell
And there's two things I think that resonates with or relates to. One is for the audience making it more usable for them because, just like you say, being trained in the event is only 10% of it. The other 90% is the implementation and remembering to use these tools down the track. So leading into it and saying to people hey, listen, this isn't the first rodeo. You're professionals. This is probably the fourth or fifth one you've been to in the last 12 months. We all know that in 10 days from now, you might remember the fact that I had a beard and a slight Irish accent, but you're not going to remember what I'm saying in the moment And that's going to make a difference. So, like getting the more involved and the different learning styles, so it's not just being talked to, you can bring in a physical component to it And the other thing from your benefit, it reinforces your message. So it's not just that you're talking from stage and all.
That guy said it. So there's some authorities. In fact, he said it and he's on stage. But now, okay, he said it and it's written in a book And in a week's time I've got the book on my shelf and I can refer back to it. So it kind of subconsciously Those kind of persuasion type elements of reinforcing it I think there's an element of that as well Could be used for good or for evil. So we're going to use it for good.
Rob Marr
That's a great point. I really haven't thought about that, but that's a really good suggestion.
Stuart Bell
Thank you, yeah cool You think you do is get people to rip the pages out, say, okay, we know that of a book, there's going to be two things in this book that are useful to you And the other thing to do is at the end of we're going to talk through some things at the end of it, i want you to rip two pages out there and the most meaningful, and then throw the rest of the book away. Like you can really take that, because no one else Everyone else thinks of books as things that are on a shelf and should be revered and not even page folded down. So really taking it to that extra level of, i mean, that would be a memory anchor.
Rob Marr
Anyway, yeah.
Stuart Bell
Well, business. I want to make sure we got some time to talk about what you do and the the opportunity that you've got to talk with people. So the idea of the book and being the 90% and separating that actual being trained from the benefit of training and development generally and mentoring, So the organizations that you're working with. Your accent actually I was thinking mine is still being pretty reddish, although I grew up in North Wales by really don't have a Welsh accent. It's similar. So you're in Ireland at the moment.
Rob Marr
Yeah.
Stuart Bell
Clients are mainly in the US and Canada.
Rob Marr
That's correct, yeah, so about 80% of the people I work with are in North America. So I work in animal pharmaceuticals, in digital travel, marketing, so I do try to focus in areas which are resilient, i guess. So you know, a bad year in most of those markets is still an okay year, whereas some of the markets I would have perhaps started out in the waters to choppy. So I also recognize I needed to be in a bigger marketplace too. I think you know when you're, when you're working in Ireland it's a pretty small, small populace Yeah, probably about the same size as Greater Manchester, and you know it's a small market, that there's a great market. People are wonderfully friendly and very helpful and very open actually here in Ireland. But I just recognize, if I was going to be able to scale that business up and start this new business, that I wasn't going to be able to do that to the extent that I wanted to do in Ireland And I probably felt I'd moved on from the UK at that point.
I do love working, i genuinely love working in America and Canada. I find that the enthusiasm towards learning, towards growth and development, is just incredible, and the positivity, the attitudes towards learning, implementation of the learning. It's really a different experience altogether, and I think when I was talking to one of my coaches very early on about this change and I was describing this event that I run and it was just completely like you know, those career high moments where you go, that was just phenomenal experience. And he said, see, you've had a taste of how you want to feel. And I was like that's exactly what it is. Just have a taste of that And I want to. I want more of that on a regular basis. So that's the plan really.
I do a tremendous amount of video calls, which is one of the advantages of Zoom. I mean, you're over there and I'm over here, and it's still able to kind of communicate seamlessly. So that is a very effective tool. But still, i love I probably do 10 trips over there during the year And they're always highlights, they're always memorable experiences, yeah.
Stuart Bell
The people that you're dealing with. So the people that you're working with might not, in a corporate sense, might not be the ones who are paying you directly because it's coming through the organization. So do you typically work with the individual, the people who are I'm trying to think of a less craft way of saying it than to talk about the people who pay you. Do you pay by the organizations to train their staff or by the individuals looking for career development?
Rob Marr
It's almost exclusively organizations paying me to come and work with their teams. So it tends to be a combination of events, so like a conference or a national sales meeting, followed up with some kind of individualized coaching and mentoring. But it's usually sponsored by the company. So they're paying for the sessions And it might be a couple of projects on the move. It might be like one a quarter or sometimes it's every month if they're attending a program or a workshop that we're delivering.
We tend to try and make sure that the cadence is more frequent for the coaching and mentoring, just to try and really transition the skills. The quarterly calls tend to be more problem solving. You know, like right, we've got this situation now. This is what we did last quarter, this is what we need to focus on this quarter. But no, it's this exclusively yeah, nearly exclusively the corporation. I tend to.
Some of it is by design, but I try to target companies that are international. So my clients literally range from Asia Pacific right the way across to the West Coast of the USA and Canada and kind of everywhere and everything in between. So there's a lot of diversity of people, of cultures, which I find fascinating. But it's the company have different objectives or the companies have different objectives, but my target is always to work with companies with great scope but also great internal similarity, so they could be usually typically multi divisional. So there might be there's a sales team here, there's a sales team there. There's a leadership team here there's. So the work is easily replicate not easily replicated, the people are all different, of course, but that there's synergy to it There's a channel I treat.
Yeah, i think the way I think about it is the. They're wonderful channels because you get to start to learn the culture of the organization. You start to see what's the way they work, what way they operate, how that differs in different territories And it allows it to feel, even though you could be working to two, three, four, five years at a time, you can feel part of that team, part of that business And you know it's lovely sometimes I mean I've had it said recently you know you're part of the family, you're part of the group And it's to me that feels very gratifying, being not just as culture consultant, being dropped into do a piece of work. But when you're someone that people lean on to talk about sometimes talk about nearly anything and feel that you can be helpful in some way, it's incredible.
I'm sure that's not the core to go back to your original point, that I'm sure that's not the overarching core, but gold businesses want to grow sales, they want to develop leaders, they want things to move forward. But I'm so blessed with the people that I work with that their overriding motivation is always towards their people. That is That really for me. That would be a cultural misfit if the company wasn't. Ultimately, it's all about my team, it's all about my people, the investment in those people. I'm very privileged to work with companies that have that focus the global organization. They don't get it right every time, of course, they don't not saying that, but The drive is there to want to do a good job for their people.
Yeah and then To be part of that is is incredible. So, yeah, they're nowhere better than North America in many ways, although, of course, there are exceptions. It's incredible companies in the UK, credible companies across Europe and into Asia, where they're, of course, exactly the same, but I find, on the whole, the culture in North America towards training, learning, development is, it's, untouchable.
Stuart Bell
And sometimes I could say it's how you resonate with them and how they resonate with you. So the same company in a different location and just a few different, a few small changes. It might be difficult to put your exact finger on, but when you know when you resonate, you know when you resonate and that works well. Yeah so, as HR managers or sales team managers are listening, what's the best way of finding out more about you and what you do? Where can people go to find out more?
Rob Marr
Well, linkedin is a good place to start. I suppose I always talk to people about the best way to get me in, because You know sometimes it's hard with budgets and things like that. You need to find something that's going to add some value, and it's going to add some. You'll see something tangible at first of it. So what I'd encourage people to do first of all, think about what do we need to have a specific impact on in terms of skills, our team, our leaders, our sales. What behaviors are we trying to shift? What changes of behaviors? That is absolutely my sweet spot.
It's not just about delivering content. It's about actually manifesting a change of behavior in teams, in leaders and their attitudes and so on, and that's the work I love to do the most. So, first of all, have a think about where those changes might need to be, and then, of course, you could reach out to me on LinkedIn. I'm usually pretty responsive on there with you'll find it less than 24 hours. I can shout out my mobile number if you like. I'm here if that's it. So that's 353-87-689-4928, and then email Rob Marr or rob at finding90.com. Any of those places are good to get hold of me, fantastic.
Stuart Bell
Well, we'll put links to all of those in the show notes. So, as you're watching or listening to this, just head back to the show notes and In the podcast player or on the website you'll see the links there. And then we should definitely catch up Six months down the track and see how things are going and see what's changed in the in Rob's world.
Rob Marr
Absolutely. I feel like I need to talk to you more often because you've given me two golden ideas in less than a week, Stuart, so I feel I might be tapping your expertise more regularly.
Stuart Bell
I tell you what I stopped on strategy calls, on podcasts. I say to people that Sometimes if I with you, it's probably fine because we've got kind of that accent, we're dialed in. But some people I say, if I start talking too fast because I get enthusiastic At any point, if you can't understand me, just stop me and I'll slow down Or I'll suddenly take a breath and realize that I'm starting to get a little bit horse and croaky. And the AI software that does the, does the transcripts for the calls, shames me because the email will come through and it'll say that The guest talked for two minutes and you talked for 48 minutes, so that Yeah, I'm definitely not sure of enthusiastic ideas.
So yeah, we definitely do that again.
Rob Marr
Well, it's brilliant, it's great, It's great energy and creativity, so it's much appreciated and Generally it's been such a pleasure working with your team and just process book creation Has been just, it's been fantastic. So I'm looking forward to creating a few more books over the next few years with you, with you also.
Stuart Bell
Well, fantastic, and thank you as well. It's always good to catch up with people and Get to share their story a little bit more, and hopefully some of our ideas will spark other people as well and help them get their message out there. Well, it's fun with that, everyone. Thanks for watching, listening again. Make sure you check out the show notes for Rob's contact details and then, as always, we'll catch you in the next one.