The Book More Show: More Leads, More Calls, More Business

EP013: Rich or Famous?

July 23rd, 2016  |  1 hr 2 mins

A different type of episode this week. Today I want to share an interview Dean recorded with Joe Polish and Tucker Max earlier this year. This is a great call looking at two different book companies with similar processes, but very different objectives.

There are some great pointers for anyone looking to outline and target their book and a real discussion on the most effective approach to generate more business. Do you want to be rich or famous?

Warning: This episode has some swearing.

Ep012: Marketing Fundamentals

July 16th, 2016  |  34 mins 6 secs

This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'

Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.

Ep011: Questions and Answers

July 9th, 2016  |  31 mins 52 secs

We're back with this month's Q&A show. We've had some great questions over the last few weeks. If you have anything we haven't addressed yet, then reach out to [email protected] and we'll address it next time.

In this show we look at:

Can I use a book at a trade show
How can I leverage partners to promote my book
Should I focus on the physical or digital version
Should I bother with a Kindle version
What are some questions I can use to write about

Ep010: Minimum Effective Dose

July 1st, 2016  |  29 mins 49 secs

30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.

In today's show, Dean & Stuart talk about some of the insights from the latest Breakthrough Blueprint Live event and look at the trifecta of a 90-Minute Book, a single purpose landing page and an email that expects a reply to get optin rates as high as 50-60%

Ep009: Bridging Topics

June 25th, 2016  |  30 mins 32 secs

This week Dean & I have a great discussion about bridging topics. It's a must listen if you're looking for step by step pointers to decide how best to engage your audience and outline your content.

Ep008: More Business

June 18th, 2016  |  33 mins 32 secs

Today we dig deep into two examples of people using their books to generate more business.

It's sometimes easy to forget your book is not the product, but the introduction to your product. A way for you to start a conversation. In this show we look at some great examples of how you can use your book in a Facebook campaign or as a referral tool.

Ep007: Less is More

June 11th, 2016  |  30 mins 5 secs

Susan & I are back to help you get your book written and out there engaging your audience.

In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

Ep006: Questions and Answers

June 4th, 2016  |  33 mins 9 secs

Q&A time! We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

How big should my book be?
Where do I start?
Should I include all this other 'Stuff'?
Is it worth paying for a color interior?
How do I know if my target audience is too big or small?
Should I go for a short or descriptive title?
What will a book do for my business?

Ep005: Boost Your Sales

May 21st, 2016  |  33 mins 20 secs

Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar. By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.

Ep004: Funnels

May 14th, 2016  |  36 mins 46 secs

Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.

Ep003: Cover Lover

May 7th, 2016  |  28 mins 26 secs

In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.

For those joining in at home you can see all the covers in The Gallery.

Ep002: Getting in Front of People With Glenn McQueenie

April 30th, 2016  |  26 mins 30 secs

Glenn McQueenie's original plan was to write a book for his team members, but it quickly started opening unexpected doors. We dive in to this case study to discover how it happened.

Ep001: Generating Leads

April 27th, 2016  |  36 mins 30 secs

This week we start by looking at how a book can be your very best lead generation tool, including some of the common pitfalls to avoid.