Ep125: Time to Get Off the Fence

Today on the Book More Show, I caught up with Betsey Vaughn to talk about the year ahead.

We live in interesting times, and it really seems like this is going to be a watershed year to take the lead in your business and create the content that lets people know who you are, starts to build a rapport with future clients, and gives them the opportunity to begin working with you.

Technology is making creating content easier and easier, but the process and knowing what to write about is still a stumbling block. Ai tools like Chat GPT are now starting to remove that barrier too. This means that we're likely to see a huge increase in the amount of 'Ok' Ai content. It will be mediocre and lacking an opinion, but other people in your industry looking for an easy solution will lead the charge in putting it out there.

In this show, we're looking for the opportunity. These tools will be great to help you speed up the research and collect all the information you need to add to and round out your knowledge and opinions, and create something that starts conversations.

We wrap up with a simple, step-by-step plan to get a book and follow-up sequence created, even if you don't know what to write about.

The content army is coming, so now is really the time to get off the fence and take a stand.