The Book More Show: More Leads, More Calls, More Business
About the show
Tips & tricks on writing your business's greatest lead generation tool.
Join Stuart Bell, Dean Jackson, and Betsey Vaughn as we look at how writing a book can get you more leads, more call, more business.
Episodes
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Ep005: Boost Your Sales
May 21st, 2016 | 33 mins 20 secs
Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar. By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.
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Ep004: Funnels
May 14th, 2016 | 36 mins 46 secs
Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.
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Ep003: Cover Lover
May 7th, 2016 | 28 mins 26 secs
In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.
For those joining in at home you can see all the covers in The Gallery.
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Ep002: Getting in Front of People With Glenn McQueenie
April 30th, 2016 | 26 mins 30 secs
Glenn McQueenie's original plan was to write a book for his team members, but it quickly started opening unexpected doors. We dive in to this case study to discover how it happened.
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Ep001: Generating Leads
April 27th, 2016 | 36 mins 30 secs
This week we start by looking at how a book can be your very best lead generation tool, including some of the common pitfalls to avoid.