The Book More Show: More Leads, More Calls, More Business

Ep018: Helping Launch a Coaching Business with Kevin Craig

March 25th, 2017  |  38 mins 41 secs

In this episode we talk to Kevin Craig about his book The Professional Referral Solution and the surprising changes it has had on his business.

Written as a way to give people a benchmark understanding of how he built his real estate business, Kevin's book has lead to speaking engagements and requests for both group and individual coaching from other professionals.

As we head into 2017, Kevin talks about developing this additional stream of business further and reflects on the surprising opportunity his book helped create.

This is a great episode for anyone thinking about the benefits a 90-Minute Books might deliver for you and your business.

Kevin's book is also a great resource for anyone in sales looking for an alternative to cold calling. Grab a copy below.

Ep017: Book Titles & Presuasion

October 8th, 2016  |  35 mins 4 secs

In this episode Dean & I talk about the importance of your book title and how to amplify your success by using some of the ingrained human triggers talked about in Robert Cialdini's new book Pre-suasion.

By selecting a title that allows someone to identify themselves as a potential client, 'it sounds like this book could help me...' and using the title and subheading to plant the seed of the solution you can offer, you'll not only start to identify previously invisible leads, but also begin to predispose people to engage in a conversation with you.

'The Adult Acne Cure' and 'Email Mastery' both begin to offer the benefit of the solution rather than just an improved process.

One of the most successful campaigns we've seen moves people from the below Email Mastery ad, to the book, to an email conversation... All perfectly congruent with the message of mastering email and building value at each stage.

Ep016: Leads & Referrals with Joel Johnson

September 18th, 2016  |  1 hr 5 mins

You're going to love todays episode. Yesterday Dean recorded an interview with one of our authors Joel Johnson. Joel owns an investment company up in the North East and has been using 90-Minute book style books to attract clients with various different needs into his business.

It's an amazing behind the scenes looking into a successful marketing campaign.

Toward the end of their talk, the conversation turns to referrals and there's an amazing breakthrough to orchastrate very specific referrals using Joel's 'Forced to Retire' book.

This really is a fantastic episode for anyone considering a book, or looking for more way to leverage theirs.

If you're ready to get started on yours, just head back to the home page & hit the get started button.

This was also released on Dean's MoreCheeseLessWhiskers.com podcast. Head over there for more shows diving deep into the 8-Profit Activators with real businesses just like yours.

In the meantime, grab a coffee, grab a pen and listen in.

Ep015: Question & Answer.mp3

August 20th, 2016  |  40 mins 23 secs

This week Betsey & I answer some of your questions... at least that was the plan. We end up deep diving 2 issues that come up time & again in the questions we field:

How long should my book be?
How much editing should I do?
This is a hugely valuable show for anyone who has had a book on their 'to do' list. We focus on the purpose and benefits of writing a book to start a conversation with potential clients.

Ep014: Content Ideas

August 6th, 2016  |  36 mins 12 secs

This week I'm joined by Betsey Vaughn again as we discuss two ideas for creating content. Using other people's expertise to add value to your potential customers and leveraging external changes like regulation or technology changes to be first to market and provide potential customers with the information they are looking for.

EP013: Rich or Famous?

July 23rd, 2016  |  1 hr 2 mins

A different type of episode this week. Today I want to share an interview Dean recorded with Joe Polish and Tucker Max earlier this year. This is a great call looking at two different book companies with similar processes, but very different objectives.

There are some great pointers for anyone looking to outline and target their book and a real discussion on the most effective approach to generate more business. Do you want to be rich or famous?

Warning: This episode has some swearing.

Ep012: Marketing Fundamentals

July 16th, 2016  |  34 mins 6 secs

This week I'm joined by Betsey Vaughn, our chief Client Concierge as we look at one of the most popular questions we get; 'How can I market my book?'

Today we dive into the fundamentals of two approaches. Engaging people who already know you and attracting new leads.

Ep011: Questions and Answers

July 9th, 2016  |  31 mins 52 secs

We're back with this month's Q&A show. We've had some great questions over the last few weeks. If you have anything we haven't addressed yet, then reach out to [email protected] and we'll address it next time.

In this show we look at:

Can I use a book at a trade show
How can I leverage partners to promote my book
Should I focus on the physical or digital version
Should I bother with a Kindle version
What are some questions I can use to write about

Ep010: Minimum Effective Dose

July 1st, 2016  |  29 mins 49 secs

30 minutes of actionable advice to make the very best use of your time. The 'Minimum Effective Dose' is the right amount of effort you need to get the best results.

In today's show, Dean & Stuart talk about some of the insights from the latest Breakthrough Blueprint Live event and look at the trifecta of a 90-Minute Book, a single purpose landing page and an email that expects a reply to get optin rates as high as 50-60%

Ep009: Bridging Topics

June 25th, 2016  |  30 mins 32 secs

This week Dean & I have a great discussion about bridging topics. It's a must listen if you're looking for step by step pointers to decide how best to engage your audience and outline your content.

Ep008: More Business

June 18th, 2016  |  33 mins 32 secs

Today we dig deep into two examples of people using their books to generate more business.

It's sometimes easy to forget your book is not the product, but the introduction to your product. A way for you to start a conversation. In this show we look at some great examples of how you can use your book in a Facebook campaign or as a referral tool.

Ep007: Less is More

June 11th, 2016  |  30 mins 5 secs

Susan & I are back to help you get your book written and out there engaging your audience.

In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

Ep006: Questions and Answers

June 4th, 2016  |  33 mins 9 secs

Q&A time! We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

How big should my book be?
Where do I start?
Should I include all this other 'Stuff'?
Is it worth paying for a color interior?
How do I know if my target audience is too big or small?
Should I go for a short or descriptive title?
What will a book do for my business?

Ep005: Boost Your Sales

May 21st, 2016  |  33 mins 20 secs

Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar. By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.

Ep004: Funnels

May 14th, 2016  |  36 mins 46 secs

Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.

Ep003: Cover Lover

May 7th, 2016  |  28 mins 26 secs

In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.

For those joining in at home you can see all the covers in The Gallery.