The Book More Show: More Leads, More Calls, More Business

Ep007: Less is More

June 11th, 2016  |  30 mins 5 secs

Susan & I are back to help you get your book written and out there engaging your audience.

In this show we discuss why less is more and how in most cases a shorter book has many advantages over a larger book. Whether that is the likelihood of someone reading it, the opportunity to add value by delivering more content later or just the easier proposition in writing a shorter book.

Ep006: Questions and Answers

June 4th, 2016  |  33 mins 9 secs

Q&A time! We're back after the Memorial Day break with a Q&A session answering some of the questions we've had in over the last few weeks.

In this show we answer:

How big should my book be?
Where do I start?
Should I include all this other 'Stuff'?
Is it worth paying for a color interior?
How do I know if my target audience is too big or small?
Should I go for a short or descriptive title?
What will a book do for my business?

Ep005: Boost Your Sales

May 21st, 2016  |  33 mins 20 secs

Lisa Sasevich joins us to talk about how your book can lead people to an existing part of your conversion path, for example a webinar. By pre-disposing people to want to do business with you and setting the context of the next step in your book, you can boost your sales and dramatically improve the effectiveness of your campaign.

Ep004: Funnels

May 14th, 2016  |  36 mins 46 secs

Where you’re book fits in your lead funnel is an important consideration. Susan & Stuart discuss the benefits and challenges of leading readers toward the next step.

Ep003: Cover Lover

May 7th, 2016  |  28 mins 26 secs

In this weeks show, join Dean & Stuart as they look through the gallery of 90-Minute Books and discuss what make a compelling title & killer cover.

For those joining in at home you can see all the covers in The Gallery.

Ep002: Getting in Front of People With Glenn McQueenie

April 30th, 2016  |  26 mins 30 secs

Glenn McQueenie's original plan was to write a book for his team members, but it quickly started opening unexpected doors. We dive in to this case study to discover how it happened.

Ep001: Generating Leads

April 27th, 2016  |  36 mins 30 secs

This week we start by looking at how a book can be your very best lead generation tool, including some of the common pitfalls to avoid.