The Book More Show: More Leads, More Calls, More Business

Ep133: Maximizing Your Assets with Brannon Poe

April 3rd, 2023  |  30 mins 17 secs

Today on the Book More Show, we're talking with Brannon Poe, Founder of Poe Group Advisors, a US and Canadian firm specializing in helping owners optimize, buy or sell accounting practices.

Brannon has authored three books with us, and today we get to talk not only about his approach but also about how each of his books supports a different part of the conversation he has with potential clients.

This is a business with very long nurture times, and it's not unusual for it to take years for someone to become a client, so Brannon talks about the opportunities his books create to stay in touch with people and add value, no matter how the conversation goes.

This is a great call with someone who has mastered a book's potential to start a conversation, and it really highlights the many ways the assets he has in his books can be maximized.

Ep132: Pivoting Your Book with Michael Nula

March 26th, 2023  |  32 mins 37 secs

Today on the Book More Show, we're talking with Michael Nula, CEO of Elite Physical Therapy, with 13 locations across Rhode Island. More recently, founder of Nula Training Systems (NTS), a physical therapy business coaching & professional development.

Michael started his physical therapy career in school following a personal experience of treatment following a sports injury. Over the past 20 years, he's built a very successful practice across Rhode Island, with multiple locations and thousands of clients. He brought together his knowledge and passion for helping people into his book, 'The First Step,' in 2015.

More recently, he's taken this wealth of experience to help other physiotherapy practices build their business by launching NTS. Understanding he's now looking to attract a slightly different type of client, he took the opportunity to update his book to not only provide value to potential patients but also demonstrate the NTS approach to business development clients.

This is a great call to look at some of the lessons Michael learned from building his company and see how a book can pivot to support the new goals of an entrepreneur.

Ep131: Serving a Community with Rajesh Jyotishi

March 17th, 2023  |  36 mins 13 secs

Today on the Book More Show, we're talking with Rajesh Jyotishi (RJ), Financial Advisor based in Atlanta and Author of The 5 Biggest Risks in Retirement & Money Talk.

RJ has been a pillar of the Indian community in Atlanta for many years and started a financial column in a magazine he helped create back in the 90's. Several years ago, he distilled this knowledge into a traditional book called 'Money Talk,' and last year he created a conversation-starting book, 'The 5 Biggest Risks in Retirement', to answer 5 of the most important retirement questions his community has.

This is a great call as we talk about how RJ dialed in his audience by understanding who he can best help, how he chose the information to share in a conversation-starting book, and how he's using it to serve his community better.

RJ's passion for delivering value comes through in everything he does, and this call is a great reminder there are people out there hunting for the information in your head, and your book is a great way to help them start their journey.

Ep130: Sharing an Important Message with Dr Karim ElMofty

March 5th, 2023  |  27 mins 47 secs

Today on the Book More Show, we're talking with Karim ElMofty, dentist with Southdown Dental in Mississauga, Ontario and coauthor of How Do I Take Care of My Children's Teeth, a book that helps parents make confident dental choices for their children from newborns through teens.

Karim and his partners at Southdown are passionate about dispelling dental myths and providing great information and have established KnowDental.ca as an educational resource to help improve people understanding of good dental hygiene. Their latest book builds on this work with parents as the audience.

It's a great conversation looking at ways this book supports their educational goals, as well as all the ways they can use it as a referral tool with the families they've been supporting for generations.

Ep129: Value Driven Content with Bill DeBoer

February 26th, 2023  |  28 mins

Today on the Book More Show, we're talking with Bill DeBoer, owner of DeBoer's Auto in New Jersey and author of Profitable Fleet Management, a book that helps small and medium size companies manage their fleet of vehicles to ensure they continue to serve the business needs and proactively stay in service. He recently finished his book and recorded a book launch with recent guest Rich Bontrager, and we caught up to see how he's been using his book.

Bill has the value-driven approach we often talk about. Passionate about helping other business owners, he understood that his book could help his ideal client today and be a resource to organizations whose fleets are just starting. They may be too small to be clients now, but by providing value, he's building relationships with people who will become clients tomorrow as their fleets inevitably grow.

He's also using their proprietary technology to grow their company into other states, and his book allows him to build a bigger footprint outside of New Jersey and find customers and partners ahead of any investment.

It's a great conversation, and I really appreciate how Bill is looking to drive value in each element of his book funnel.

Ep128: Helping People Help Others with Geoff Hoatson

February 5th, 2023  |  37 mins 5 secs

Today on the Book More Show, we're talking with Geoff Hoatson, elder law lawyer at Family First Firm in Altamonte Springs, Florida and author of Next Stop: Nursing Home, a book that helps people who are looking to protect their wealth, inheritance, and utilize Medicaid for nursing home and specialist support.

Geoff's business is in an interesting position because a lot of the time, the people they're talking to and trying to engage the family members of an older relative who are in a difficult position and need that full-time care. So although their clients are ultimately the patient, the person needing care, the conversation starts with the family members.

This is a fascinating conversation about how they help by revealing options people aren't aware of, all while keeping a balanced approach to their client and the family member who may be asked to make decisions.

I really enjoyed catching up with Geoff, and it's great to hear his thoughts on how a book is making a difference in helping people help their families preserve wealth.
Jeff’s business has an exciting position because a lot of the time the people they're talking to and trying to engage with are the children of older family members who are incapacitated, and need that full-time care. So although their clients are the patient, the person in the nursing home, the people that they're dealing with are their agents, the people who have the power of attorney.

So it's a fascinating conversation talking about the way that they help in terms of revealing options to people that they didn't necessarily know that they had. I really enjoyed catching up with Larry, and it's great to hear his thoughts on how having a book can bring a difference in who they're trying to engage with in marketing and who they ultimately end up helping in terms of the clients.

Ep127: A Greenhouse to Nurture Clients with Jamie Smart

January 22nd, 2023  |  41 mins 13 secs

Welcome to another episode of the Book More Show. Today we've got a great interview with Jamie Smart. Jamie's the author of three books, one with us, and two traditional books. The first clarity is actually coming up for its 10-year anniversary. We've met in person a number of times, back in the UK.

Today on the Book More Show, we're with Jamie Smart, author of three books and creator of Clarity, a system that helps coaches develop, make a real difference to others, and grow their businesses.

Jamie's just updated the Clarity book on its 10 year anniversary, and we had a great chat about what he's learned over that time using the books to grow his business, how he built relationships with future clients, and how his company has developed since creating his first book.

Jamie talks about how he sees the ideas in his books as nurturing a thought with someone and the opportunity to feed them more information to help them grow. We also discussed how a quote he heard on a podcast resonated with the books he's created. It talked about each piece of information you share acting like a greenhouse to nurture relationships with people.

I really enjoy catching up with Jamie, and it's great to hear his thoughts on how having a book can bring clients to the point where they know they can trust you and are enthusiastically ready to do business with you

We had a chat with Jamie about what he's learned over 10 years about using the books in his business, how he developed relationships and how his company has developed since having the books, and what's really come from that.

We also discuss this idea of using your book as a greenhouse to nurture relationships with people and how it's an excellent opportunity to build rapport. This is a great episode about how having a book can get clients to the point where they know they can trust you and are enthusiastically ready to do business with you.

Ep126: Instant Credibility with Rob Legenhausen

January 15th, 2023  |  46 mins 20 secs

Today on the Book More Show, we're talking with Rob Legenhausen, a financial advisor and author of The Dividend Lifestyle, from College Park in Orlando, Florida.

We had a great conversation about what brought him to write his book, his unique approach, and why that creates the perfect runway to identify potential clients and bring them into his world.

Rob also described the instant credibility his book provides with both clients and prospects. Just having a book changes the conversation, as it reinforces what he tells people, and they are more responsive to the author of these ideas.

It was great to hear this first-hand experience of a book amplifying the work you're already doing.

Ep125: Time to Get Off the Fence

January 8th, 2023  |  50 mins 31 secs

Today on the Book More Show, I caught up with Betsey Vaughn to talk about the year ahead.

We live in interesting times, and it really seems like this is going to be a watershed year to take the lead in your business and create the content that lets people know who you are, starts to build a rapport with future clients, and gives them the opportunity to begin working with you.

Technology is making creating content easier and easier, but the process and knowing what to write about is still a stumbling block. Ai tools like Chat GPT are now starting to remove that barrier too. This means that we're likely to see a huge increase in the amount of 'Ok' Ai content. It will be mediocre and lacking an opinion, but other people in your industry looking for an easy solution will lead the charge in putting it out there.

In this show, we're looking for the opportunity. These tools will be great to help you speed up the research and collect all the information you need to add to and round out your knowledge and opinions, and create something that starts conversations.

We wrap up with a simple, step-by-step plan to get a book and follow-up sequence created, even if you don't know what to write about.

The content army is coming, so now is really the time to get off the fence and take a stand.

Ep124: Following Up on the Book Launch with Rich Bontrager

December 27th, 2022  |  39 mins 18 secs

Today on the Book More Show, we're following up on the book launch episode I recorded a few weeks ago with Rich Bontrager.

We often talk about using your book as an optin 'cookie' in return for email addresses, but there's also an opportunity to engage with the people who already know, like, and trust you and build your authority by doing a book release party.

It was great fun and something I'm glad Rich facilitated, as I definitely needed help making sure it happened.

The Book Blueprint Framework is hugely valuable to anyone wanting to write a conversation-starting book and the event was a fantastic opportunity to hear from some of the people it's helped and share it with new people. The recording is also something we can use in our marketing in the future.

So today, Rich and I caught up to talk about how it worked, what I got from it initially, and talk about ways you can make the most of doing a book release for your book.

It was a great conversation, and you can follow along with the ways I'm using the book on my [LinkedIn](www.linkedin.com/in/mrstuartbell), and find out more about doing your book release with Rich here or email him directly at [email protected].

Ep123: The Worlds Greatest Business Card with Bill Bloom

December 18th, 2022  |  29 mins 8 secs

Today on the Book More Show, we're talking with Bill Bloom, a Chicago-based financial advisor, author of several books, and genius behind 'Retire as You Desire.'

We've spoken with Bill before, so it's great to check back in and see how his world has really expanded since writing the books and what the Retire as You Desire platform has developed into.

Bill is passionate about helping people make a plan that supports the retirement they want, and he talks about the conversations his books have started, how he thought of his books in the first place, and how he views books as the world's greatest business card.

This is a great show with someone who has really run with the idea of using a book to build their business.

Ep122: Sharing Your Message with Lloyd Thompson

December 11th, 2022  |  42 mins 55 secs

Ep121: Planning a Book Launch Party with Rich Bontrager

December 2nd, 2022  |  36 mins 46 secs

Today on the Book More Show, I'm talking with Rich Bontrager, media and TV coach and owner of Rock the Stage Media, about the benefits of a book launch party!

Pre-pandemic, Rich spent a lot of time working with authors to better prepare for book launch events and traditional TV coverage. Of course, during the various lockdowns, these in-person events were few and far between, but he saw a huge increase in people's online opportunities.

We usually focus on the direct response opportunities of having a book, but the chance to create excitement and engagement around your book launch (or re-launch) has great potential to start conversations.

This is a great interview about how you can use a book launch party to amplify your message and create assets that reinforce your authority.

We're also going to use the Book Blueprint Scorecard book as an example over the next few weeks, so follow me on Linkedin www.linkedin.com/in/mrstuartbell to see how a launch can work for you.

Ep120: Why You Need a Conversation Starting Book with Dean Jackson

November 19th, 2022  |  30 mins 19 secs

Welcome to the Book More Show, I'm Stuart Bell & today Dean & I got to catch up at the studio to talk about why you need a conversation starting book.

There are some great insights in this one.

Over the last week I saw 3 people talk at conferences about using a book to build your business, but they were all talking about traditional publishing.

We know the cost & overhead of going that route is unnecessary for 98% of business owners.

It's expensive and takes far too long, when the benefit for most of us, the job of work of a book is to start a conversation with people most likely to become client in the future.

This is a great episode looking at the real benefits of a book without getting caught up in the waste of traditional publishing.

Ep119: Become a Superhero with Jonathon Schultheiss

November 5th, 2022  |  31 mins 20 secs

Today on the Book More Show we're talking with author and financial advisor, Jonathan Schultheiss, about the success he's had using his book.

Jonathon has a really interesting back story to the way he created his book and how he's usingi it.

The book is based on the way he helps employees maximize their 401k, but his clients, the people who pay him are the company HR and Financial Managers. So rather than lead generation in the traditional sense, he uses his book as a differentiator when talking to these executives. Many people are pitching 401k management, but others can't demonstrate the value they add to the employees.

His framework is core to his whole approach and it's developed to be more than just the book. It's a simple framework to help people become the 401k superhero to their families.

Jonathon's a great guy & his passion for helping people really comes across. He has some great advice for creating something you can refine and develop over time.

Ep118: What to Write When You Don’t Know What to Write

October 29th, 2022  |  49 mins 54 secs

Today on the Book More Show, we answer the question of what to write when you don't know what to write!

November is NaNoWriMo, a long-running organization that helps fiction writers complete their novels through November by providing support, resources and a framework.

If you have a great idea but struggle to complete it, their step-by-step guidance dramatically increases the likelihood of getting it done.

Likewise, if you have the idea a book is a great tool to help build your business but struggle to decide what to write, then our 5by5 Method is the perfect way for you to create a compelling book that leads people toward working with you.

Check the show notes for the steps to create your 5by5 book.