The Book More Show: More Leads, More Calls, More Business

Ep125: Time to Get Off the Fence

January 8th, 2023  |  50 mins 31 secs

Today on the Book More Show, I caught up with Betsey Vaughn to talk about the year ahead.

We live in interesting times, and it really seems like this is going to be a watershed year to take the lead in your business and create the content that lets people know who you are, starts to build a rapport with future clients, and gives them the opportunity to begin working with you.

Technology is making creating content easier and easier, but the process and knowing what to write about is still a stumbling block. Ai tools like Chat GPT are now starting to remove that barrier too. This means that we're likely to see a huge increase in the amount of 'Ok' Ai content. It will be mediocre and lacking an opinion, but other people in your industry looking for an easy solution will lead the charge in putting it out there.

In this show, we're looking for the opportunity. These tools will be great to help you speed up the research and collect all the information you need to add to and round out your knowledge and opinions, and create something that starts conversations.

We wrap up with a simple, step-by-step plan to get a book and follow-up sequence created, even if you don't know what to write about.

The content army is coming, so now is really the time to get off the fence and take a stand.

Ep124: Following Up on the Book Launch with Rich Bontrager

December 27th, 2022  |  39 mins 18 secs

Today on the Book More Show, we're following up on the book launch episode I recorded a few weeks ago with Rich Bontrager.

We often talk about using your book as an optin 'cookie' in return for email addresses, but there's also an opportunity to engage with the people who already know, like, and trust you and build your authority by doing a book release party.

It was great fun and something I'm glad Rich facilitated, as I definitely needed help making sure it happened.

The Book Blueprint Framework is hugely valuable to anyone wanting to write a conversation-starting book and the event was a fantastic opportunity to hear from some of the people it's helped and share it with new people. The recording is also something we can use in our marketing in the future.

So today, Rich and I caught up to talk about how it worked, what I got from it initially, and talk about ways you can make the most of doing a book release for your book.

It was a great conversation, and you can follow along with the ways I'm using the book on my [LinkedIn](www.linkedin.com/in/mrstuartbell), and find out more about doing your book release with Rich here or email him directly at [email protected].

Ep123: The Worlds Greatest Business Card with Bill Bloom

December 18th, 2022  |  29 mins 8 secs

Today on the Book More Show, we're talking with Bill Bloom, a Chicago-based financial advisor, author of several books, and genius behind 'Retire as You Desire.'

We've spoken with Bill before, so it's great to check back in and see how his world has really expanded since writing the books and what the Retire as You Desire platform has developed into.

Bill is passionate about helping people make a plan that supports the retirement they want, and he talks about the conversations his books have started, how he thought of his books in the first place, and how he views books as the world's greatest business card.

This is a great show with someone who has really run with the idea of using a book to build their business.

Ep122: Sharing Your Message with Lloyd Thompson

December 11th, 2022  |  42 mins 55 secs

Ep121: Planning a Book Launch Party with Rich Bontrager

December 2nd, 2022  |  36 mins 46 secs

Today on the Book More Show, I'm talking with Rich Bontrager, media and TV coach and owner of Rock the Stage Media, about the benefits of a book launch party!

Pre-pandemic, Rich spent a lot of time working with authors to better prepare for book launch events and traditional TV coverage. Of course, during the various lockdowns, these in-person events were few and far between, but he saw a huge increase in people's online opportunities.

We usually focus on the direct response opportunities of having a book, but the chance to create excitement and engagement around your book launch (or re-launch) has great potential to start conversations.

This is a great interview about how you can use a book launch party to amplify your message and create assets that reinforce your authority.

We're also going to use the Book Blueprint Scorecard book as an example over the next few weeks, so follow me on Linkedin www.linkedin.com/in/mrstuartbell to see how a launch can work for you.

Ep120: Why You Need a Conversation Starting Book with Dean Jackson

November 19th, 2022  |  30 mins 19 secs

Welcome to the Book More Show, I'm Stuart Bell & today Dean & I got to catch up at the studio to talk about why you need a conversation starting book.

There are some great insights in this one.

Over the last week I saw 3 people talk at conferences about using a book to build your business, but they were all talking about traditional publishing.

We know the cost & overhead of going that route is unnecessary for 98% of business owners.

It's expensive and takes far too long, when the benefit for most of us, the job of work of a book is to start a conversation with people most likely to become client in the future.

This is a great episode looking at the real benefits of a book without getting caught up in the waste of traditional publishing.

Ep119: Become a Superhero with Jonathon Schultheiss

November 5th, 2022  |  31 mins 20 secs

Today on the Book More Show we're talking with author and financial advisor, Jonathan Schultheiss, about the success he's had using his book.

Jonathon has a really interesting back story to the way he created his book and how he's usingi it.

The book is based on the way he helps employees maximize their 401k, but his clients, the people who pay him are the company HR and Financial Managers. So rather than lead generation in the traditional sense, he uses his book as a differentiator when talking to these executives. Many people are pitching 401k management, but others can't demonstrate the value they add to the employees.

His framework is core to his whole approach and it's developed to be more than just the book. It's a simple framework to help people become the 401k superhero to their families.

Jonathon's a great guy & his passion for helping people really comes across. He has some great advice for creating something you can refine and develop over time.

Ep118: What to Write When You Don’t Know What to Write

October 29th, 2022  |  49 mins 54 secs

Today on the Book More Show, we answer the question of what to write when you don't know what to write!

November is NaNoWriMo, a long-running organization that helps fiction writers complete their novels through November by providing support, resources and a framework.

If you have a great idea but struggle to complete it, their step-by-step guidance dramatically increases the likelihood of getting it done.

Likewise, if you have the idea a book is a great tool to help build your business but struggle to decide what to write, then our 5by5 Method is the perfect way for you to create a compelling book that leads people toward working with you.

Check the show notes for the steps to create your 5by5 book.

Ep117: Choosing a Title That Resonates

October 23rd, 2022  |  19 mins 5 secs

We get more questions about book titles than almost any other subject.

It makes sense - Your book title is the thing that stops someone doing whatever they were doing long enough to think, 'I want that...'

Today on the podcast I want to share the video I recorded for Mindset 2 of our Book Blueprint Scorecard: Choosing a Title That Resonates, where I run through 5 book title formulas that help you create something that compels people to get a copy.

Being in conversation with those pre-disposed to work with you is the secret to a valuable email list, and offering a copy of your book is the perfect start to this journey.

Ep116: Additional Revenue by White Labelling Your Book

September 16th, 2022  |  47 mins 6 secs

Today on the Book More Show, Betsey & I talk about the idea of using your book outside of the clients you can personally help, by white labeling it, allowing others to use a version in their marketing, and obviously pay you for the service!

This works especially well if you are a business coach or have clients already paying you to help with their marketing, but it can work for anyone who has a book, or can create something business owners would pay to use.

We wrapped up talking about when it makes sense to take this a step further and white label the actual 90-Minute Book process. If you have a framework that helps people find more clients, and a book would help that success, then white labeling the 90-Minute Book process could be a great way you can help your clients create that book.

It was fun to dive deeper on a topic we're help more & more people with.

Ep115: Should You Write a Book for Your Business

September 11th, 2022  |  39 mins 1 sec

Today on the Book More Show I caught up with Dean Jackson at the studio to talk about some of the reasons you should be writing a book for your business.

Dean & I talk every day, but we don't make enough time to record, so it's always great when we get opportunity to sit down and go deep into some of the ideas.

We talk about why a book is the best tool to find people you can work with, how to think about starting a conversation rather than selling a product, and the pitfalls to avoid if you're looking for the benefits of having a book without the traps of traditional publishing.

If you're listening to this in the podcast feed, definitely checkout the show at 90.minutebooks.com/podcast/115 to watch the video.

Ep114: Didn't We Used To Do a Podcast

May 6th, 2022  |  43 mins 10 secs

Today on the Book More Show, we're actually releasing a Book More Show!

The reality of recording a podcast, or writing a book for that matter, is that it's not our day job. Our job is to help you write books, so once something interrupts the flow, it's so easy for the pattern to break and a week, a month, a year pass by.

We hear it all the time with clients coming back two years later to finally start the book they thought they'd get done in a few weeks, and looking at the date of the last show, it happened to us with the podcast.

So... we've acknowledged time got away from us, we know we have important ideas to share with you, we enjoy doing it (we're even publishing shows every week for others!!), so time to get back on the horse. This is an episode we recorded a few months ago & next week, we'll be back with a new one.

We're getting the band back together!

Ep113: Get Ready for the Roaring 20's

December 20th, 2020  |  50 mins 50 secs

Today on the Book More Show, Betsey & I have a great conversation about the potential of the 'Roaring 20's' and the opportunity to start engaging with future customers now by sharing ways they can make the most of the current situation.

Everyone's optimistic about the potential for the next 6-24 months, but the day-to-day reality for many might be quite different. Whether it's new rules and regulations, different ways of working, or customers wanting different experiences, many will need to adapt.

It's this change that presents the opportunity for you. Whether you're working with B2B or B2C clients, thinking about what's changed for them, and helping them navigate these changes by writing a book that solves their 'today' problem, will build relationships that lead to business tomorrow.

Ep112: Capturing the Moment

September 27th, 2020  |  46 mins 7 secs

Today on the Book More Show, I’m talking with Betsey Vaughn about work we’ve recently been doing with some clients to customize their books to capture the current moment. Writing with a specific purpose is always our advice.

Whether you have a book you’re looking to repurpose, or you have a message or framework you can tailor to reflect what’s happening in the world, clearly showing why your message is useful at this moment is a great way to engage people. There are various ways to achieve this, some more effective than others, but at the end of the day, it comes back to knowing your single target audience and having a purposeful outline.

Ep111: Intentionality

September 5th, 2020  |  39 mins 39 secs

Today on the Book More Show, I’m talking with Betsey Vaughn about the intentionality you have when it comes to your book.

People often think about this in terms of the purpose or job of work of their book, but really, intentionality applies to each part of your book, from the obvious elements like title and call to action, through to the often overlooked parts like the intentionality of examples you use to reinforce your message.

All of this is easier when you start with the end in mind and have a clear target audience, with an easy to follow next step you want people to take.

Like a chess player thinking ten moves ahead, when you know the path you want people to follow, each part of the process can be tuned to this outcome.

This is a great episode looking at ways to get that bit extra from the work you are doing to create your book.

Ep110: Knowing Your Audience

August 15th, 2020  |  46 mins 6 secs

Today on the Book More Show, I’m talking with Betsey Vaughn about the importance of knowing who you’re writing for and picking a single target audience.

This is the first mindset in the Book Blueprint Scorecard, and it’s first for a reason.

Many people are fearful of missing out on potential customers by being too niche. The truth is, your book has a specific job of work to do, starting a conversation with potential clients, and it does that best by talking directly to them in a way that resonates.

For most businesses, it would be a challenge to be too niche. Think about your customers for a moment. Of all the types of people you work with, how niche would you have to go before dominating that group is too small to be worthwhile?

Being specific has enormous benefits, not only in the book you write but also in who you advertise it too, how you follow up, and the supporting information you share to amplify the point and compel people to take the next step.

It also makes it much, much, much easier!

There are some great examples in this show to help get your idea dialed in and your book out there.

And don’t forget to complete your own scorecard below.